Sandra Oh is the quintessential Canadian in this instructional airline spot
Air Canada wants Americans to learn better travel habits from their neighbor to the north
Editor's Pick
Canadians have a reputation for irrepressible politeness, even when they should get angry. But that calm demeanor is an asset during air travel, when tempers flare and even the kindest Americans get prickly about personal space.
In an unsurprisingly friendly campaign from Air Canada, actress Sandra Oh of “Grey’s Anatomy” and “Killing Eve” demonstrates how anyone can travel like a Canadian. Oh, who was born in Ottawa, drops references to quintessentially Canadian fare like ketchup chips, bagged milk and profuse apologies. Gliding her way through a busy airport, she calms young children with a bucket of poutine conveniently carried in her purse.
She introduces a Japanese businessman to the Caesar (Canada’s version of a Bloody Mary), makes announcements in French and even prods a bolo tie-wearing American to apologize for making an honest mistake.
The 90-second spit from FCB Canada is directed by Adam Reid via Holiday Films. It is running on digital channels in the U.S., focusing in California and New York.
Credits
- Date
- Oct 08, 2019
- Client:
- Air Canada
- Agency:
- FCB Canada
- Managing Director Brand:
- Andrew Shibata
- Director Brand Strategy and Content Marketing:
- John Xydous
- Manager Product Marketing Content:
- Pascale St-Amand
- Content Marketing Specialist:
- Daryna Mednyk
- Manager Brand Content Marketing:
- Annie Couture
- Chief Creative Officer:
- Nancy Crimi-Lamanna
- Chief Creative Officer:
- Jeff Hilts
- Group Creative Director:
- Andrew MacPhee
- Group Account Director:
- Ravi Singh
- Account Director:
- Olivier Barreau
- Account Executive:
- Marlène Boutin-Masse
- Broadcast Producer:
- Tess Waisglass
- Director of Planning:
- Marie-Nathalie Poirier
- Production Company:
- Holiday Films
- Director:
- Adam Reid
- Executive Producer:
- Amalie Bruun
- Director of Photography:
- Doug Koch
- Editing House:
- Saints
- Editor:
- Aaron Dark
- Executive Producer:
- Michelle Rich
- Online facility / Color transfer:
- Alter Ego
- Colorist:
- Eric Whipp
- Flame Artist:
- David Whiteson
- Producer:
- Jane Garrah
- Music House:
- Apollo Studios
- Engineer:
- Ethan Myers
- Executive Creative Director:
- Daenen Bramberger
- Executive Producer:
- Tom Hutch
- Group Creative Director:
- Jeremiah McNama
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