Aldi's synchronized Santas offer ridiculous escape from 2020's weary world

The grocer delivers silly festive fun from Down Under via BMF

Published On
Nov 10, 2020

Editor's Pick

As people grapple with the pandemic in the run-up to the holidays, there seem to be two opposing themes coming out of this year's crop of seasonal advertising so far; the tearjerkers (see Etsy, Disney, Kohl's, Amazon) and the ridiculous humor (see TK Maxx and Pizza Hut).

An example of the latter comes from Aldi in Australia, for whom agency BMF has served up some synchronized swimming Santas, Clad in leotards, the St. Nicks remain in perfect form as they spread their arms and lift their legs (carrying seasonal dishes) in a swimming pool, accompanied by hip-hop track "Skwod" by Nadia Rose.

"Go full Christmas," the spot urges. Hamish Rothwell directed, out of production company Good Oil. 

“The world seemed in need of a ridiculous escape, so it felt like a good time to reveal Santa’s hidden talents,” commented BMF Creative Directors Dantie van der Merwe and David Fraser.

With Australia just coming out of a stringent coronavirus lockdown (with devastating economic consequences), it's a valiant attempt to cheer up the country. And who knows, it may just work. 


Nov 10, 2020
Client :
Agency :
Chief Creative Officer :
Alex Derwin
Creative Director :
David Fraser
Creative Director :
Dantie van der Merwe
Creative Team :
Emily Field
Creative Team :
Kiah Nicholas
Designer :
Matthew Hughes
Chief Strategy Officer :
Christina Aventi
Group Strategy Director :
Kinga Papp
Senior Strategic Planner :
Kellie Box
General Manager :
Paul Coles
Deputy Head of Account Management :
Aisling Colley
Senior Account Director :
Hayley Basham
Account Manager :
India Gates
Account Executive :
Flora Fraser
Head of TV :
Jenny Lee-Archer
Agency Producer :
Claire Seffrin
Director :
Hamish Rothwell
Production Company :
Good Oil
Executive Producer :
Juliet Bishop
Producer :
Tracey-Lee Permall
Post Production :
VFX Supervisor :
Jesse Meha
Edit :
Arc Edit
Editor :
Lucas Baynes
Sound Production :
Rumble Studios
Music Supervision – ‘Skwod' :
Trailer Media
Composer :
Elliott Wheeler
Composer :
Turning Studios
Geoffrey Simpson
Production Company :
Head of Content Creation :
Nico Engelbrecht
Content Director :
Al Moore
Art Buyer :
Basir Salleh
Photographer :
Tom Wholohan
Producer :
Audra Diciunas
Producer :
Georgie Lineham
Head of Retouching :
Rhiannon Jansma
Production Director :
Julie Sorrell

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