Allen Iverson, the original ‘AI,’ gives bad bracket advice for Pepsi Zero Sugar

Ad promotes new edition of the ‘Zero Right’ contest, this time in partnership with DraftKings

Published On
Mar 18, 2024
Allen Iverson sitting with a Pepsi can in one hand and a phone in the other

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Filling out an NCAA tournament bracket can be difficult, unless you have AI.

That’s “AI” as in Allen Iverson. The former NBA star, known as “the Answer,” plays a nonchalant bracketology guru in a new ad from Pepsi Zero Sugar. Pepsi’s in-house agency CLS, along with Direct Focus, produced the ad.

The ad promotes Pepsi’s “Zero Right” contest, which challenges participants to pick the wrong winner for every game in the NCAA tournament. Pepsi is partnering with the sports betting platform DraftKings to facilitate the event, which features the end line “Pepsi got Zero right. Can you?”

Participants can make their picks through Thursday. Points are awarded with every (in)correct pick; when the tournament concludes, the person with the lowest score wins $100,000.

“During my college career, I learned how unpredictable and tough the tournament can be,” Iverson said in a statement. “That’s why I’m partnering with Pepsi Zero Sugar and DraftKings on this bracket challenge. I want everyone to embrace the challenge of getting zero right this season.”

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