The Amazon Holidays

Published On
May 27, 2021

Description

Amazon Japan approached Onesal Studio to illustrate together the world of the distribution station. In this collaboration, we took an abstract approach of the conveyor belt showing box characters and products living together in an ultra detailed fun micro world.

The campaign consisted of key visuals, web assets, social pieces and five TV and social films that went live throughout November and December of 2020 in Japan, and with one of the films being release during the end of the year NHK Kōhaku Uta Gassen (NHK紅白歌合戦), the most watched event of the year in Japan.

This is the beginning of an on going series into 2021.

 

 
 

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Credits

Date
May 27, 2021
Agency :
Onesal Studio
Client :
Amazon Japan
Director :
Nahuel Salcedo
Director :
Damian Sendin
Executive Producer :
Ailin Brunner
Executive Producer :
Li Feng
Producer :
Ailin Brunner
Producer :
Lucia Gutkin
Design :
Damian Sendin
Design :
Lilen Herrera
Design :
Nahuel Salcedo
Design :
Koji Obara
Design :
Friedrich Neumann
Design :
Liam Pitchford
Design :
Mariuz Becker
Design :
Juan Nadalino
Design :
Yoritomo Shoji
Animation Lead :
Ryo Kobayashi
Previz Artist :
Sam Humphries
Animation :
Ryo Kobayashi
Animation :
Damian Sendin
Animation :
Lilen Herrera
Animation :
Nahuel Salcedo
Animation :
Ruben Stremiz
Animation :
Maximo Ponz
Animation :
Martin Ollo
Animation :
Juan Nadalino
Animation :
Esteban Blazquez
Simulations :
David Albrecht Kvien
Modeling :
Mateo Vallejo
Modeling :
Ruben Stremiz
Modeling :
Mariano Ruiz
Modeling :
Gabriel Quintana
Modeling :
Koji Obara
Modeling :
Juan Miyagi
Storyline :
Nahuel Salcedo
Storyline :
Dami Sendin
Storyline :
Martin Paris
Storyboard Artist :
Nahuel Sagarnaga
Character Lead :
Ruben Stremiz
Rigging :
Rodrigo Lopez
Rigging :
Martin Ollo
Character Animation :
Rodrigo Lopez
Character Animation :
Maximo Ponz
Character Animation :
Martin Ollo
Pitch Producer :
Ailin Brunner
Treatment Designer :
Maria Belen Guerra
Sound :
Syn K.K.

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