American Heart Association Scream Booth

Peace doesn't always need to include quiet.

Published On
Jul 19, 2018


We've all experienced the feeling of being so stressed you could just scream. And holding onto stress can be bad for your health – so the American Heart Association wanted to come up with a unique way to help people let it out while promoting stress awareness.

So we created the Scream Booth. With science on our side, we were able to identify some of the most important parts of stress relief – identifying your stressors, breathing deeply, and letting the stress go. To build those techniques into the experience, we created a digital voice activated assistant to guide the user through each step to get ready for the main event – screaming your stress out.

The experience and website were created by Proof Advertising, Austin Texas


Jul 19, 2018
Agency :
Proof Advertising
Brand :
American Heart Association
Executive Creative Director :
Craig Mikes
Digital Art Director :
Matt Morris
Interactive Creative Director :
Lane Jordan
Designer :
Juan Roque
Copywriter :
Jenna Lindstrom

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