American Museum of Natural History
Website
Description
For over 150 years, the American Museum of Natural History has brought world-class collections and education to the public. Consuming such a large volume of content can become overwhelming, so the institution employed Ready Set Rocket to enhance the overall visitor experience.
First, we conducted extensive research to better understand key audience segments. Then, we reimagined the entire brand experience—from ticketing to wayfinding to digital—to personalize every touchpoint with the visitor. We also redesigned their digital products (website, apps), to better engage the museum’s diverse audiences, and entice visitation.
Through our work with AMNH, we were able to create a multi-year roadmap to holistically enhance the visitor experience. We implemented a strategy to bridge the gap between the digital and physical worlds and empowered the organization with frameworks to customize every touchpoint, and make smarter business decisions into the future.
Credits
- Date
- Jan 15, 2021
- Agency :
- Ready Set Rocket
- Client :
- American Museum of Natural History
- Executive Creative Director :
- Aaron Harvey
- Creative Director :
- Amanda Ford
- Designer :
- Siena Tan
- Technical Director :
- Gareth Price
- Front End Developer :
- Melissa Clausse
- Executive Digital Strategy :
- Alex Lirtsman
- Director / Digital Strategy :
- Kitty Tsang
- Senior Strategy :
- Shota Iyobe
- Digital Marketing Analyst :
- Rachel Fernandez
- Executive Account Strategy :
- Lauren Nutt Bello
- Digital Producer :
- Danielle Steck
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