Amnesty 'bans' families from London's South Bank to highlight separation endured by refugees

Stunt by VCCP encourages people to sign a petition against separating parents and kids

Published On
Mar 06, 2019

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A stunt by Amnesty International shocked families enjoying a day out on London's South Bank by telling them they would have to split up. 

To highlight the plight of refugees, who are not always allowed to stay together as families in the U.K., agency VCCP sent security guards into the crowds to inform them they were in a "family-free zone" and couldn't enjoy the river views together. 

A video, seen here, shows their incredulous reactions. Amnesty is hoping to underline the ridiculous nature of the law and encourage people to sign a petition calling on the Home Secretary, Sajid Javid, to amend it. 

 

Credits

Date
Mar 06, 2019
Client:
Amnesty International UK
Agency:
VCCP
Executive Creative Director:
Darren Bailes
Creative Director:
Jonny Parker
Creative Director:
Chris Birch
Copywriter:
Nick Sheppard
Art Director:
Tom Webber
Agency Producer:
Doris Tydeman
Head of Broadcast:
Olly Calverley
Group Head of Planning:
Andrew Perkins
Planning Director:
Sophie Kerbegian
Production Company:
Mindseye
Executive Producer:
Charlie Phillips
Producer:
Jonny Kight
Editor:
Jamie Mac
Director:
Chris Faith
Sound Design:
Adam Smyth
Sound Design:
String and Tins
Colorist:
George Neave
Color:
Coffee and TV
Post Production:
Mindseye
Senior Account Director:
Hayley Gilson
Account Director:
Matilda Jones
Account Manager:
Claire Waterworth

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