Apple TV billboard celebrates Lionel Messi’s arrival in Miami
The Argentine legend joining Inter Miami is big deal for Apple, which has MLS streaming rights for the next decade
Jul 14, 2023
We’re just seven days away from Lionel Messi’s first game for Inter Miami, and the whole city, by all accounts, is basically going apeshit.
Apple TV has now added to the adoring madness by putting up a billboard saluting the Argentine superstar—World Cup winner and perhaps the best player ever to lace up a pair of boots—in typically minimalist Apple style.
The billboard, created by TBWA\Media Arts Lab, shows a pink goat emoji, a reference to Messi as the G.O.A.T., along with the Apple TV logo. Apple recently signed a decade-long, $2.5 billion deal to stream Major League Soccer matches. “Bienvenido,” Apple said in tweeting out a photo of the billboard.