Elastoplast : Aqua Protect
As TBWA/Hong Kong CD James Cheung rhetorically asks, "In a market full of me-too brands extolling the virtues of a seemingly parity product, what better spokespeople than fish to vouch for the effectiveness of these waterproof bandages?" Th
Published On
Feb 28, 2006
Editor's Pick
As TBWA/Hong Kong CD James Cheung rhetorically asks, "In a market full of me-too brands extolling the virtues of a seemingly parity product, what better spokespeople than fish to vouch for the effectiveness of these waterproof bandages?" These POP posters, which are based on stock images, are seen in Hong Kong convenience stores and pharmacies. Cheung goes on to insist that "it's the first time an endorsement contract of this proportion was signed with seafood since Charlie the Tuna." Who's probably slitting his fins over this. Does Elastoplast make a tourniquet?
Credits
- Date
- Feb 28, 2006
- Client :
- Elastoplast
- Creative Director/ Copywriter :
- James Cheung
- Copywriter :
- Rudi Leung
- Art Director :
- David Szabo
- Retoucher :
- Jackson Wong
- Photographer :
- Jacky Sin
- Retoucher :
- David Szabo
- Agency :
- TBWA-Hong Kong
- Brand :
- Elastoplast
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Project Type