U.K. retailer Argos once again plays on nostalgia for its print catalog in its holiday spot this year, centered on a spectacular magic show that two little girls put on for their family.
U.K. retailer Argos once again plays on nostalgia for its print catalog in its holiday spot this year, centered on a spectacular magic show that two little girls put on for their family.
Global CMO Morgan Flatley on the fast-food giant's international marketing approach and how it is responding to consumer trends and “fan truths.”