KFC Goes in Search of the 'World's Craziest Musicians' in a YouTube Miniseries
U.K. Branded Content Campaign Promotes Snacking Menu
Editor's Pick
KFC is seeking to appeal to millennials with a YouTube miniseries that goes in search of the "world's craziest and coolest musicians."
The series, which follows YouTuber Callux and presenter Charlotte de Carle as they travel to a new destination every week, was commissioned by BBH to promote the brand's 99 pence snacking menu in the U.K. using its "Colonel's Club" loyalty app, aiming at 16-24 year olds. The first three episodes of eleven altogether take place in Lisbon (seen here), Oslo and Rekjavik. It's all leading up to a big event at the end of the summer: anyone who has bought anything from the 99p snacking menu via the app will be in with a chance of winning tickets to the special gig.
Tom Green of Black Sheep Studios directed the films.
Credits
- Date
- May 26, 2016
- Brand :
- KFC (UK)
- Client :
- KFC (UK)
- Agency :
- BBH-London
- Senior Marketing Manager :
- Richard Barnes Sr.
- Brand Manager :
- Jack Foley
- Community Manager :
- Josh Benge
- Copywriter :
- Olivia Shortland
- Art Director :
- Steph Flynn
- Creative Team :
- James Rafter
- Creative Team :
- Myles Vincent
- Creative Director :
- Hamish Pinnell
- Agency Strategist :
- Lucian Trestler
- Account Manager :
- Maya Nash-Herod
- Production Lead :
- Natasha Bloom
- Account Director :
- Leo Sloley
- Director, Strategy :
- Tom Roach
- Business Lead :
- Sian Cook
- Producer :
- Natasha Bloom
- Producer Assistant :
- Zaf Choudhury
- Production Company :
- Black Sheep Studios
- Director :
- Tom Green
- Executive Producer :
- Anthony Austin
- Producer :
- Dan Keefe
- Producer :
- Alex Hedges
- Director, Photography :
- Christopher Ross
- Post Production :
- Black Sheep Studios
- Post Production :
- Absolute Post
- Post Producer :
- Thom Godsill
- Editing House :
- Black Sheep Studios
- Sound Director :
- Factory
- Animation/Illustration :
- Steve West
- Animation Company :
- Lazy Chief
- Social Account Director :
- Suzanne Tennant
- Social Strategist :
- Tom Hargraves
- Social Analyst :
- Jack Colchester
- Community Manager :
- Tom Cauvain
- Digital Producer :
- Adam Overton
- Interactive Producer :
- Kate Sutherland
- Account Manager :
- Jemma Davies
- Strategist :
- Ed Hayne
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