KFC Goes in Search of the 'World's Craziest Musicians' in a YouTube Miniseries

U.K. Branded Content Campaign Promotes Snacking Menu

Published On
May 26, 2016

Editor's Pick

KFC is seeking to appeal to millennials with a YouTube miniseries that goes in search of the "world's craziest and coolest musicians."

The series, which follows YouTuber Callux and presenter Charlotte de Carle as they travel to a new destination every week, was commissioned by BBH to promote the brand's 99 pence snacking menu in the U.K. using its "Colonel's Club" loyalty app, aiming at 16-24 year olds. The first three episodes of eleven altogether take place in Lisbon (seen here), Oslo and Rekjavik. It's all leading up to a big event at the end of the summer: anyone who has bought anything from the 99p snacking menu via the app will be in with a chance of winning tickets to the special gig.

Tom Green of Black Sheep Studios directed the films.


May 26, 2016
Brand :
Client :
Agency :
Senior Marketing Manager :
Richard Barnes Sr.
Brand Manager :
Jack Foley
Community Manager :
Josh Benge
Copywriter :
Olivia Shortland
Art Director :
Steph Flynn
Creative Team :
James Rafter
Creative Team :
Myles Vincent
Creative Director :
Hamish Pinnell
Agency Strategist :
Lucian Trestler
Account Manager :
Maya Nash-Herod
Production Lead :
Natasha Bloom
Account Director :
Leo Sloley
Director, Strategy :
Tom Roach
Business Lead :
Sian Cook
Producer :
Natasha Bloom
Producer Assistant :
Zaf Choudhury
Production Company :
Black Sheep Studios
Director :
Tom Green
Executive Producer :
Anthony Austin
Producer :
Dan Keefe
Producer :
Alex Hedges
Director, Photography :
Christopher Ross
Post Production :
Black Sheep Studios
Post Production :
Absolute Post
Post Producer :
Thom Godsill
Editing House :
Black Sheep Studios
Sound Director :
Animation/Illustration :
Steve West
Animation Company :
Lazy Chief
Social Account Director :
Suzanne Tennant
Social Strategist :
Tom Hargraves
Social Analyst :
Jack Colchester
Community Manager :
Tom Cauvain
Digital Producer :
Adam Overton
Interactive Producer :
Kate Sutherland
Account Manager :
Jemma Davies
Strategist :
Ed Hayne

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