Retirees start a whole new life in this inspiring campaign from Brighthouse
Ads by BBH NY focus on real-life individuals exploring their passions
Editor's Pick
Brighthouse Financial shows real-life retirees exploring their passions and taking them to a whole new level in a new campaign that underlines there's more to retirement than giving up work.
The ads, by BBH New York, focus on three people for whom retirement is not an "end" but a beginning. For roofer Matt, seen here, it's a chance to focus on his impressionist painting. "I'm retired from construction, but I'm not retired from the creative life," he says.
Other spots feature Bob, who once ran a commercial nursery and now operates an organic farm in Petaluma where he instructs a new generation of farmers on raising healthy food, and Mari, a former scientist now fully committed to her passion for rock climbing.
The films are beautifully crafted, by director Henrik Rostrup of Variable, and will be featured on the Brighthouse Financial social media channels.
Notably, Brighthouse is also the latest advertiser to try to paint seniors in a less stereotypical light; we've also seen efforts from Reebok, Merck, Poland Spring the U.K.'s Sun Life.
Credits
- Date
- May 16, 2018
- Brand:
- Brighthouse Financial
- Agency:
- BBH-New York
- Chief Marketing Officer:
- Matt Quale
- Head of Brand Marketing:
- Yogini Biswas
- Director, Content Strategy and Marketing:
- Amethyst Vargas
- Director, Creative Design:
- Brian Haselton
- Social Media Manager:
- Liz Ferguson
- Content Strategy:
- Christine Switzer
- Writer:
- Christine Switzer
- Senior Designer:
- David Eller
- Social Media Coordinator:
- Julianna DeMicco
- Chief Creative Officer:
- Gerard Caputo
- Group Creative Director:
- Chris Lisick
- Copywriter:
- Stu Rubin
- Content Producer:
- Shelley Giera
- Business Affairs:
- Librado Sanchez
- Business Affairs:
- Cristina Chouza
- Business Director:
- Finnian O'Neill
- Account Director:
- Jennifer Sunberg
- Account Manager:
- Shana Honig
- Associate Account Manager:
- Ingrid Patino
- Project Manager:
- Miranda Ossolinski
- Strategist:
- Philip Shipley
- Communications Strategist:
- Zack Green
- Production Company:
- Variable
- Director:
- Henrik Rostrup
- Executive Producer:
- Natle Hurtsellers
- Producer:
- Michael Lenic
- Editorial Company:
- CARTEL
- Editor:
- Andy Mcgraw
- Assistant Editor:
- Grant Hall
- Photographer:
- Patrick Dougherty
- Managing Partner:
- Samantha Cescau
- Executive Creative Director:
- Chris Maiorino
- Art Director:
- Aimee Perrin
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