Much of the world has been social distancing for weeks, and people are starting to get antsy now that the allure of Netflix and naps has worn thin. For those with cars, a short drive can offer a reprieve from the monotony of the indoors, but there’s no guarantee of safety, and those without cars are just out of luck.
So Audi Australia is bringing the drive inside. A new campaign from We Are Social Australia is part of an uptick in virtual videos and experiences that recreate the outside world for people stuck in their homes and longing for a reprieve. Museums are offering online tours, and musicians are performing via video conference. Zoos are getting in on the action, too.
Audi’s offering will take up an entire afternoon—the length of a leisurely summer drive. A four-hour video shot out of a moving car takes viewers on a road trip through Australia’s Central Tablelands in New South Wales. The trees are green along the side of the road, and the car glides along through the countryside, into small towns and through tunnels. It's a long drive, so the weather changes from sunny to torrential rain and back.
Director Luke Bouchier at Finch used multiple cameras and a crew of four in separate cars to shoot the footage, which is made to look like driving an Audi A6 sedan. Composer John Hassell scored the film from his own home in Marseille, France, where he is also in isolation.
This is the first work for Audi created by We Are Social since the agency began working on the account in January.