Bolthouse Farms : Baby Carrot Rebrand

Healthy in disguise.

Published On
Aug 29, 2010

Editor's Pick

Crispin Porter + Boguskyhas launched a new campaign to make baby carrots as appealing as their junkier counterparts. The campaign tag openly announces the strategy: "Baby Carrots: Eat 'em like Junk Food." Crispin has designed new types of packaging mimicking that of carrots' greasier snack brethren. It also created a website, an iPhone game and spots. This fall will also see the release of an online series on YouTube, The Late Shift w/ Chip & Abdul.

Credits

Date
Aug 30, 2010
Brand :
Bolthouse Farms
Client :
Bolthouse Farms
Agency :
Crispin Porter Bogusky
Chief Creative Officer :
Rob Rielly
Chief Creative Officer :
Andrew Keller
Chief Creative Officer :
Jeff Benjamin
Group Creative Director :
Tiffany Rolfe
Creative Director :
Omid Farhang
Associate Creative Director :
Andy Pearson
Associate Creative Director :
Tim Blount
Interactive Executive Creative Director :
Jeff Benjamin
Copywriter :
Marc D'Avignon
Copywriter :
Andrew McMurchie
Art Director :
Liz Levy
Interactive Art Director :
Todd Grinham
Programmer :
Tom Pearson
Programmer :
Mark DeVries
Programmer :
Jason Schertz
Programmer :
Sam Brenner
Programmer :
Jimmy Pino
Programmer :
Camilo Silva
Programmer :
Mike Bucks
Interactive Designer :
Aryanti Ingenillem
Interactive Designer :
Mike Bucks
Associate Design Director :
Qian Qian
Design Director/Flash Designer :
Laura Frastaci
Design Director/Flash Designer :
John Gerweek
Director, Integrated Production :
David Rolfe
Interactive Managing Director :
Winston Binch
Group Executive Producer :
Paul Sutton
Senior Integrated Producer :
Jesse Jones
Integrated Producer :
Chance Woodward
Integrated Producer :
Davis Najdecki
Art Producer :
Amber Heinert
Executive Creative Technical Director :
Scott Prindle
Music Company :
Beacon Street Studios
Technical Director :
Dan Fox
Experience Director :
Matt Walsh
Experience Designer :
Maria Ho
Quality Assurance :
Erick Perez
Quality Assurance :
James Lukensow
Quality Assurance :
Stewart Warner
Content Supervisor :
Becky Herman
Content Manager :
Emily Schler
Assistant Content Manager :
Sarah Ruppert
Assistant Content Manager :
Ryan Smith
Cognitive Anthropologist :
Dagny Scott
Cognitive Anthropologist :
Lindsey Allison

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Project Type