Bolthouse Farms : Baby Carrot Rebrand
Healthy in disguise.
Published On
Aug 29, 2010
Editor's Pick
Crispin Porter + Boguskyhas launched a new campaign to make baby carrots as appealing as their junkier counterparts. The campaign tag openly announces the strategy: "Baby Carrots: Eat 'em like Junk Food." Crispin has designed new types of packaging mimicking that of carrots' greasier snack brethren. It also created a website, an iPhone game and spots. This fall will also see the release of an online series on YouTube, The Late Shift w/ Chip & Abdul.
Credits
- Date
- Aug 30, 2010
- Brand :
- Bolthouse Farms
- Client :
- Bolthouse Farms
- Agency :
- Crispin Porter Bogusky
- Chief Creative Officer :
- Rob Rielly
- Chief Creative Officer :
- Andrew Keller
- Chief Creative Officer :
- Jeff Benjamin
- Group Creative Director :
- Tiffany Rolfe
- Creative Director :
- Omid Farhang
- Associate Creative Director :
- Andy Pearson
- Associate Creative Director :
- Tim Blount
- Interactive Executive Creative Director :
- Jeff Benjamin
- Copywriter :
- Marc D'Avignon
- Copywriter :
- Andrew McMurchie
- Art Director :
- Liz Levy
- Interactive Art Director :
- Todd Grinham
- Programmer :
- Tom Pearson
- Programmer :
- Mark DeVries
- Programmer :
- Jason Schertz
- Programmer :
- Sam Brenner
- Programmer :
- Jimmy Pino
- Programmer :
- Camilo Silva
- Programmer :
- Mike Bucks
- Interactive Designer :
- Aryanti Ingenillem
- Interactive Designer :
- Mike Bucks
- Associate Design Director :
- Qian Qian
- Design Director/Flash Designer :
- Laura Frastaci
- Design Director/Flash Designer :
- John Gerweek
- Director, Integrated Production :
- David Rolfe
- Interactive Managing Director :
- Winston Binch
- Group Executive Producer :
- Paul Sutton
- Senior Integrated Producer :
- Jesse Jones
- Integrated Producer :
- Chance Woodward
- Integrated Producer :
- Davis Najdecki
- Art Producer :
- Amber Heinert
- Executive Creative Technical Director :
- Scott Prindle
- Music Company :
- Beacon Street Studios
- Technical Director :
- Dan Fox
- Experience Director :
- Matt Walsh
- Experience Designer :
- Maria Ho
- Quality Assurance :
- Erick Perez
- Quality Assurance :
- James Lukensow
- Quality Assurance :
- Stewart Warner
- Content Supervisor :
- Becky Herman
- Content Manager :
- Emily Schler
- Assistant Content Manager :
- Sarah Ruppert
- Assistant Content Manager :
- Ryan Smith
- Cognitive Anthropologist :
- Dagny Scott
- Cognitive Anthropologist :
- Lindsey Allison
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