Love Cheesy '80s Country Music? Write a Verse for Johnsonville's 'Bratsgiving' Ballad

Sausage Maker Encourages You to Celebrate With Bratwurst on August 16

Published On
Jul 22, 2015

Editor's Pick

Sausagemaker Johnsonville continues its humorous work through Droga5 this month with an invitation to write a verse for a cheesy country ballad.

Last year, Johnsonville christened August 16 "Bratsgiving" Day and encouraged people to cook bratwurst for their friends and neighbors. Now, it's decided the occasion needs a ballad. Droga5 recorded one, sung in '80s country style by a crooner named "Leon Sunday," as seen here in a soft-focus video with hilarious lyrics about whom you might invite, from creepy uncles to "the guy you bought your sofa from on the internet." But that's not all -- it has invited people to submit a third verse via Johnsonville's website or Facebook page. People are also being encouraged to post photos of #Bratsgiving parties on social media.


Jul 22, 2015
Brand :
Client :
Agency :
Droga5-New York
Chairperson :
David Droga
Chief Creative Officer :
Ted Royer
Group Creative Director :
Scott Bell
Copywriter :
Craig Gerringer
Art Director :
Conner Tobiason
Chief Creative Officer :
Sally-Ann Dale
Head of Broadcast Production :
Ben Davies
Head of Interactive Production :
Niklas Lindstrom
Interactive Senior Producer :
Tasha Cronin
Social Producer :
Jem Michael
Global Chief Strategy Officer :
Jonny Bauer
Group Director, Strategy :
Aaron Wiggan
Senior Strategist :
Candice Chen
Senior Data Strategist :
Lily Ng
Communications Strategy Director :
Brian Nguyen
Group Account Director :
Julia Albu
Account Director :
Chris Einhauser
Account Manager :
Kate Tyler Monroe
Project Manager :
Rayna Lucier
Vice President, Marketing :
Fabian Pereira
Group Marketing Director :
Jim Mueller
Senior Grilling Brand Manager :
Ron Schroder
Public Relations and Social Media Manager :
Stephanie Dlugopolski
Marketing Creative Director :
Tony Rammer
Director :
Mike Long
Director, Photography :
Matt Mitchell
Production Supervisor :
Sara Vander Horn
Editor :
Eric Harnden
Post Production :
D5 Films
Music :
Executive Producer :
Liz Higgins

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