Baseball GOATs star in DirecTV 'Ghostbusters' homage

With so much TV to watch these days, why choose? To promote DirecTV Stream, a hybrid service of live and on-demand programming, the cable brand’s latest campaign supernaturally morphs baseball legends with the ‘80s’ favorite afterlife exterminators to create “GOATbusters.” The spots from agency TBWA\Chiat\Day Los Angeles and directed by Brian Billow of O Positive finds a couple enjoying a movie night in. But when choosing between a live baseball game and the latest “Ghostbusters” film on demand, they create an alternate universe through rapid channel switching. A baseball field is thrown into chaos as a gargantuan baseball mascot, akin to the first “Ghostbusters” movie’s Stay Puft Marshmallow Man, wreaks havoc on the stadium. The familiar sirened hearse races onto the pitch, and Alex Rodriguez, David Ortiz, Ken Griffey Jr. and Randy Johnson emerge for battle. They aim their ghost-busting gadgets at the monster as the couple watch wide-eyed at the mayhem they’ve caused. A companion spot riffs on the iconic “Ghostbusters” theme song. In infomercial style, the baseball GOATs recite eerie selling points: “Are you haunted by your cable service?” and “Have you noticed strange, frightening fees on your monthly bill?" These queries of course lead to the athletes shouting in unison, “Who ya gonna call?” This time the answer is DirecTV Stream. “GOATbusters” builds on DirecTV’s momentum gained last year combining popular film and sports stars with Serena Williams donning Wonder Woman’s gear. The new spot will debut during the Dodgers at Padres game this weekend on MLB Network and air across on-air, outdoor, digital and multimedia channels. The campaign will also feature additional creative assets on social media platforms, including interactive filters on Snapchat and Facebook.

Baseball GOATs star in DirecTV 'Ghostbusters' homage

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