Baseball GOATs star in DirecTV 'Ghostbusters' homage
Follow-up to Serena Williams as Wonder Woman spot takes the supernatural to the baseball field
Editor's Pick
With so much TV to watch these days, why choose? To promote DirecTV Stream, a hybrid service of live and on-demand programming, the cable brand’s latest campaign supernaturally morphs baseball legends with the ‘80s’ favorite afterlife exterminators to create “GOATbusters.”
The spots from agency TBWA\Chiat\Day Los Angeles and directed by Brian Billow of O Positive finds a couple enjoying a movie night in. But when choosing between a live baseball game and the latest “Ghostbusters” film on demand, they create an alternate universe through rapid channel switching.
A baseball field is thrown into chaos as a gargantuan baseball mascot, akin to the first “Ghostbusters” movie’s Stay Puft Marshmallow Man, wreaks havoc on the stadium. The familiar sirened hearse races onto the pitch, and Alex Rodriguez, David Ortiz, Ken Griffey Jr. and Randy Johnson emerge for battle. They aim their ghost-busting gadgets at the monster as the couple watch wide-eyed at the mayhem they’ve caused.
A companion spot riffs on the iconic “Ghostbusters” theme song. In infomercial style, the baseball GOATs recite eerie selling points: “Are you haunted by your cable service?” and “Have you noticed strange, frightening fees on your monthly bill?" These queries of course lead to the athletes shouting in unison, “Who ya gonna call?” This time the answer is DirecTV Stream.
“GOATbusters” builds on DirecTV’s momentum gained last year combining popular film and sports stars with Serena Williams donning Wonder Woman’s gear. The new spot will debut during the Dodgers at Padres game this weekend on MLB Network and air across on-air, outdoor, digital and multimedia channels. The campaign will also feature additional creative assets on social media platforms, including interactive filters on Snapchat and Facebook.
Credits
- Date
- Apr 22, 2022
- Client :
- DirecTV
- Agency :
- TBWA/Chiat/Day-Los Angeles
- Chief Marketing Officer :
- Vince Torres
- VP Advertising and Go-To-Market :
- Kendall Thaker
- Senior Director, Product Marketing Management :
- Sheri Holmes:
- Lead Product Marketing Manager :
- Jenn Wang
- Product Marketing Manager :
- Ty Tanioka:
- CEO :
- Erin Riley
- Chief Creative Officer :
- Renato Fernandez
- Group Creative Director :
- Jason Karley
- Creative Director :
- Mark Winters
- Creative Director :
- Ryan Buckley
- Senior Copywriter :
- Tyler Archibald
- Senior Art Director :
- Will Holmes
- Jr. Art Director :
- Andrew Bae
- Head of Art & Design :
- Bruno Regalo
- Senior Designer :
- Jake Skirving
- Jr. Designer :
- Andrea Nazario
- Director of Content Production :
- Guia Iacomin
- Senior Producer :
- Alicia Portner
- Executive Art Producer :
- Dena Moore
- Senior Art Producer :
- Elisabeth Fried
- Art Producer :
- Ryan McDonald
- Director of Traffic Operations :
- Dessiah Davis
- Traffic Manager :
- Marian Cabasso
- Director of Business Affairs :
- Robin Rossi
- Chief Strategy Officer :
- Jen Costello
- Group Strategy Director :
- Jesse Unger
- Senior Strategist :
- Laura Gorder
- Jr. Strategist :
- Hannah Schweitzer
- Head of Connections Planning :
- Albert Kim
- Associate Director of Connections :
- Kevin Bautista
- Data Director :
- Laura Mayer
- Senior Data Strategist :
- Zahara Chaudhry
- Brand Lead :
- Matt Theisen
- Account Supervisor :
- Carlos Quintanilla
- Account Executive :
- Bridget Derraugh
- Project Manager :
- Lawrence Gonzales
- Production :
- O Positive
- Director :
- Jim Jenkins
- EP :
- Ralph Laucella
- Producer :
- Marc Grill
- Head of Production :
- Devon Clark
- DP :
- Gyula Pados
- PD :
- Jason Edmonds
- AD :
- Greg McCollum
- Costume Designer :
- Michelle Martini
- Editorial :
- Arcade Edit
- Editor :
- Geoff Hounsell
- Assistant :
- Paulo Miramontes
- Producer :
- Alexa Atkin
- Producer :
- Tom Barnett
- EP :
- Crissy deSimone
- VFX :
- The Mil
- Executive Creative Director :
- Nathan Kane
- Shoot Supervisor :
- James Mulholland
- Shoot Supervisor :
- Nathan Kane
- Executive Producer :
- Clairellen Wallin
- Sr Producer :
- Jack Williams
- Producer :
- Chanelle Larios
- Production Coordinator :
- Kyla Graham
- Production Support :
- Siggy Chojnacki
- 3D Lead Artist :
- Justin Kurtz
- 3D Lead Artist :
- Yong Chan Kim
- 2D Lead Artist: :
- Andre Vidal
- 2D Lead Artist: :
- Krissy Nordella
- 2D Artist :
- Jay Lee
- 2D Artist :
- Jeeeun Lee
- 2D Artist :
- Yoon-sun Bae
- 2D Artist :
- Hailey Akashian
- 2D Artist :
- Felipe Passarani
- 2D Artist :
- Rajesh Kaushik
- 2D Artist :
- Noah Catan
- 2D Artist :
- Jiin You
- Animation Lead :
- John Wilson
- Animation :
- Jessica Castillo
- Finish Artist :
- Matt McDonald
- Finish Artist :
- Anton Anderson
- Graphic Animation Art Director: :
- James van den Elshout
- Designer :
- Chris Szeto
- Concept Design :
- Maxim Kozhevnikov
- Audio Post/SFX :
- String & Tins
- Sound Designer :
- Culum Simpson
- Additional Sound Design :
- Joe Wilkinson
- Foley :
- Cobblestone Foley
- Audio Producer :
- Laura-Leigh Smith
- Music :
- Walker Music
- Executive Producer :
- Sara Matarazzo
- Executive Producer :
- Stephanie Pigott
- Senior Producer :
- Danielle Soury
- Executive Producer :
- Susie Boyajan
- Sound Mixer :
- Matt Miller
- Mix Assistant :
- Ian Connie
- Baseball Footage :
- Stalkr.TV
- Retouching :
- Diego Speroni
- Digital Artist :
- Diego Speroni
- Digital Assistant :
- Francisco Speroni
- Digital Producer :
- Freddy Fabris
- Production :
- Sony Pictures
- Production :
- Ghost Corps
- Chief Creative Officer :
- Val Carlson
- Executive Creative Director :
- Andrew Lavery
- Creative Director :
- James Maclean
- Assoc. Creative Director :
- Javier Olivares
- Assoc. Creative Director :
- Megahn O’Neill
- Senior Art Director :
- Ryan Mesnchuk
- Art Director :
- Taylor Lumley
- Designer :
- Ana Benitez Duarte
- Senior Copywriter :
- Peter Lagosky
- Production Design Lead :
- Thomas Turner
- Copywriter :
- Daisy Swain
- Strategy Director :
- Kyle Bottoms
- Sr. Strategist :
- Faith Tyrell
- EVP Client Partner :
- Stacia Parseghian
- SVP Client Partner :
- Maria Hodgeson
- VP Client Partner :
- Lauren Rappaport
- Sr. Account Director :
- Andrew Burke
- Account Manager :
- Carly Barnhart
- Executive Producer :
- Sydney Woodman
- Assoc. Program Director :
- Ashleigh Fehmie
- Sr. Producer :
- Lexi Scott
- Sr. Producer :
- Vince Varga
- Sr. Producer :
- Ian Wells
- Assoc. Producer :
- Logan Knight
- Assoc. Producer :
- Luc Wilson
- Production :
- O Positive
- Director :
- Brian Billow
- EP :
- Ralph Laucella
- EP :
- Marc Grill
- Head of Production :
- Devon Clark
- Producer :
- Grayson Bithell
- DP :
- Don Davis
- Prod Designer :
- Jason Edmonds
- Costume Designer :
- Michelle Martini
- AD :
- Paul Norman
- Editorial :
- Arcade Edit
- Editor :
- Fernando Raigoza
- Assistant :
- Joelle Graham
- EP :
- Crissy deSimone
- Producer :
- Alexa Atkin
- Producer :
- Tom Barnett
- Mix :
- Lime
Need a credit fix? Contact the Creativity Editors
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