Paramount Holds a 'Slo-Mo Marathon' in Honor of the 'Baywatch' Movie
Droga5 Staged the Event in Downtown L.A.
Editor's Pick
If there's one thing you'll remember about "Baywatch," it's the infamous slo-mo running of the show's lifeguard heroes.
So to promote the return of the iconically cheesy '80s show as a movie (opening May 25 and starring Dwayne "The Rock" Johnson and Zac Efron), Paramount held what it's calling the "world's first slo-mo marathon."
Agency Droga5 London filmed the event in downtown L.A. back in April, with director Henry-Alex Rubin of Smuggler. The video, seen here, features some of the "Baywatch" cast in their red swimsuits, plus random fans of the show slogging it out to do their best impression of slo-mo racing. There's also a runner in a shark costume, and some commentator tips on slo-mo running success, including the ideal facial expression ("sexy and determined, both at the same time").
Silly stuff -- but if you'd forgotten how much you guiltily enjoyed "Baywatch," you'll now have it indelibly imprinted on your brain.
Credits
- Date
- May 03, 2017
- Brand :
- Paramount Pictures
- Client :
- Paramount Pictures
- Agency :
- Droga5-London
- Agency :
- Droga5
- Chairperson :
- David Droga
- Chief Executive Officer :
- Bill Scott
- Chief Creative Officer :
- David Kollbusz
- Executive Creative Director :
- Rick Dodds
- Executive Creative Director :
- Steve Howell
- Senior Copywriter :
- Dan Morris
- Senior Art Director :
- Charlene Chandrasekaran
- Junior Copywriter :
- Teddy Souter
- Junior Art Director :
- Frazer Price
- Designer :
- Chris Chapman
- Designer :
- Haider Muhdi
- Junior Designer :
- Hannah Chewins
- Head of Production :
- Chris Watling
- Producer :
- Goldie Robbens
- Chief Strategy Officer :
- Dylan Williams
- Strategist :
- Farah Dib
- Head of Client Services :
- Amy Garrett
- Group Account Director :
- Rebecca Lewis
- Account Manager :
- Rasmus Otto
- Director :
- Henry Alex Rubin
- Producer :
- Fergus Brown
- Production Company :
- Smuggler
- Director, Photography :
- David Devlin
- Line Producer :
- Leah Fleischmann
- Editorial Company :
- Rock Paper Scissors
- Editor :
- Damion Clayton
- Assistant Editor :
- Martin Hseih
- Assistant Editor :
- Sebastian Zotoff
- Managing Director :
- Linda Carlson
- Executive Producer :
- Rana Martin
- Producer :
- Dina Ciccotello
- Post Production :
- Electric Theatre Collective
- Executive Producer :
- Kate Hitchings
- Head of Production :
- Serena Noorani
- Producer :
- Therese Mayer
- Producer :
- Catherine Yi
- Visual Effects Supervisor :
- Eric Mason
- Colorist :
- Kaitlyn Battistelli
- Sound Director :
- Lime Studios
- Executive Producer :
- Susie Boyajan
- Mixer :
- Matt Miller
Need a credit fix? Contact the Creativity Editors
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