Don't Be The One Covered In Felt Pen After A Night Out

Steinlager's Latest Spot Demonstrates Benefits Of Drinking In Moderation

Published On
Oct 03, 2013

Editor's Pick

In this new spot for lager brand Steinlager, DDB New Zealand takes inspiration from the fact that the internet is full of pranks played on those who have had a bit much to drink. And it celebrates the person who plays the pranks - the moderate drinker.

The spot, directed by Damien Shatford via The Sweet Shop, urges drinkers to "be the artist, not the canvas" as it shows a guy covering his friends in felt pen after a night out. The wider campaign includes a "be the artist" app which lets people make and share their own pen and ink creations.

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