Kermit Encourages Us To 'Be More Tea' In Lipton's Oscars Ad

New Campaign Creates Brand's First Global Positioning

Published On
Feb 26, 2014

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Lipton is unveiling a new global campaign themed around the tagline "Be More Tea." It will kick off with a 60-second spot to air during the Academy Awards featuring the Muppets as they prepare for their upcoming movie "Muppets Most Wanted" (The 90-second version is shown here.) In it, Kermit the Frog takes to the streets of New York City urging people to "Be More Tea" -- chilled out, kind and courteous to each other -- rather than behaving like "Animals." Developed by adam&eve/DDB London and directed by Noam Murro out of Biscuit Filmworks, the campaign marks the first time the Unilever-owned brand has introduced one global positioning worldwide. Read more about Lipton's global effort on


Feb 26, 2014
Agency :
Adam & Eve/DDB
Brand :
Client :
Director :
Noam Murro
Production Company :
Biscuit Filmworks
Copywriter :
Patrick McClelland
Art Director :
Feargal Ballance
Creative Planner :
David Golding
Editor :
Neil Smith (Work)
Soundtrack :
Everybody's Talkin'
Writer :
Fred Neil
Performer :
Harry Nilsson
Post Production Company :
Audio Post Production :
Clearcut Sound Studios

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