Lipton is unveiling a new global campaign themed around the tagline "Be More Tea." It will kick off with a 60-second spot to air during the Academy Awards featuring the Muppets as they prepare for their upcoming movie "Muppets Most Wanted" (The 90-second version is shown here.) In it, Kermit the Frog takes to the streets of New York City urging people to "Be More Tea" -- chilled out, kind and courteous to each other -- rather than behaving like "Animals." Developed by adam&eve/DDB London and directed by Noam Murro out of Biscuit Filmworks, the campaign marks the first time the Unilever-owned brand has introduced one global positioning worldwide. Read more about Lipton's global effort on Adage.com.