Canal+ : The Bear -- Cannes 2012 Film Craft Grand Prix

Dare to dream.

Published On
Oct 11, 2011

Editor's Pick

BETC's television spot directed by Matthijs van Heijningen for French broadcaster Canal+ combines comedy and stunning visuals to take #5 in our Best of 2011 television category. The campaign emphasizes how committed Canal+ is to good cinema, from its music to its actors and more. The passion is personified in the star of this spot, a peculiar director named Paul Bearman, whose previous career only fueled his ambitions to be behind the camera.

The broadcaster's last ad push was with "Closet," also directed by van Heijningen.


Oct 12, 2011
Brand :
Client :
Agency :
Global Creative Director :
Stphane Xiberras
Art Director :
Eric Astorgue
Assistant Art Director :
Julien Schmitt
Copywriter :
Jean-Christophe Royer
Strategic Planning :
Clarisse Lacarrau
Traffic Director :
Loren Hecker
TV Producer :
Isabelle Menard
TV Producer :
David Green
Sound Production :
Music :
Eric Cervera
Production Company :
Soixante Quinze
Special Effects :
Mikros Image
Director :
Matthijs van Heijningen

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