This Dreamy Brazilian Beer Ad Was Shot Entirely Underwater
F/Nazca Saatchi & Saatchi Teams Up With Skol to Put an Elaborate Twist on the Typical Beer-Ad Nightclub Scene
Published On
Oct 24, 2014
Editor's Pick
To launch spin-off brew Skol Beats Senses in Brazil, No. 1 beer brand Skol worked with F/Nazca Saatchi & Saatchi on a spot that puts an elaborate twist on the typical beer-ad nightclub scene: It all takes place underwater. Special waterproof cameras and lighting were used to do the shoot in a giant tank, and divers were strategically positioned near the actors to supply them with oxygen between very quickly shot takes. The result is an uncanny dreamscape where things -- like bottles of the product -- that seem to float through the air really are floating (in water). Tropkillaz (DJ Zegon and Andre Laudz) created the original soundtrack for the ad.
Credits
- Date
- Oct 24, 2014
- Brand :
- Ambev - Skol
- Client :
- Ambev - Skol
- Agency :
- F/Nazca Saatchi & Saatchi
- Executive Creative Director :
- Fabio Fernandes
- Executive Creative Director :
- Eduardo Lima
- Creative Director :
- Theo Rocha
- Creative :
- Theo Rocha
- Creative :
- Rodrigo Visconti
- Creative :
- Pedro Hefs
- Agency Producer :
- Victor Alloza
- Agency Producer :
- Renato Chabuh
- Agency Producer :
- Gisele Campos
- Agency Producer :
- Maira Massullo
- Agency Producer :
- Rafael Paes
- Account :
- Marcello Penna
- Account :
- Ricardo Forli
- Account :
- Rafael Cappelli
- Account :
- Marcela Paiva
- Account :
- Barbara Gomes
- Media :
- Fabio Freitas
- Media :
- Andre Cais
- Media :
- Bruno Storace
- Media :
- Ricardo Barros
- Media :
- Vivian Simoes
- Media :
- Thalles Reis
- Planning :
- Jose Porto
- Planning :
- Guilherme Pasculli
- Planning :
- Victor Marx
- Planning :
- Felipe Santini
- Planning :
- Livia Pinheiro
- Director :
- Jonathan Gurvit
- Production :
- PBA Cinema/Produtora Associados
- Art Director :
- Muriel Rani
- Photgrapher :
- Andre Faccioli
- Underwater Shooting Coordinator :
- Lucas Pupo
- Executive Producer :
- Mayra Gama
- Costume Design :
- Andrea Brzezniak
- Costume Design :
- Sara Teitelbaum
- Executive Assistant :
- Fernanda Gomes
- Executive Account Assistant :
- Fernanda Gomes
- Producer :
- Sofia Ruival
- Production Director :
- Luiz Armesto
- Editor :
- Rami d'Aguiar
- Post House :
- Clan VFX
- Post Production Coordinator :
- Diulle Fonseca
- Post Production Coordinator :
- Andre Baltrusaitis
- Sound Design :
- Tesis
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