Michael Jackson : Behind the Mask

100 per cent fan made.

Published On
Jun 14, 2011

Editor's Pick

Sixteen hundred Michael Jackson fans, including a Russian flash mob, appear in the video for his posthumously released track Behind the Mask. It was released on Jackson's Facebook page today, almost two years after the singer's death.

The project - created by @radical.media in conjunction with Jackson's Estate and Sony Music - got off the ground back in April, when fans were asked to upload their own dance moves, lyrics and crowd reactions to the video via a website. A split screen upload template meant they could upload their clips at the exact moment the lyric occurred in the song.

Credits

Date
Jun 14, 2011
Brand:
Michael Jackson
Agency:
@radical.media
Director:
Dennis Liu

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Industry
Project Type