Black Eyed Peas : BEP 360 App

Will.i.am's will.i.app

Published On
Jan 25, 2011

Editor's Pick

Black Eyed Peas frontman Will.i.am has launched a new entertainment apps company, will.i.apps, and the first product from the new venture is a Black Eyed Peas app enabling a 360-degree video experience.

The BEP-360 app is based around the video for the band's The Time (Dirty Bit). By moving their mobile phone, viewers can experience different aspects of the video, and access layers of content, including an AR-enabled album cover, community-contributed comments and the Peas' Twitter feed.

Check out the making of and more will.i.apps info on the company's site.

Credits

Date
Jan 25, 2011
Brand:
Black Eyed Peas
Digital Agency:
will.i.apps

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Industry
Project Type