From today through Jan. 1, Ad Age will be counting down the best brand ideas and campaigns of 2020.
No. 29: This year, we saw a slew of initiatives to get out the vote from brands and creatives conceiving inventive ways to get out the vote, but we especially loved this cover series from New York magazine, which pooled the talents of nearly 50 artists including Shepard Fairey, Barbara Kruger, Laurie Simmons KAWS to reconceive the “I Voted” sticker. A dozen stickers from different creatives were placed on four different covers, which gave voters something new to adorn themselves with each day. The initiative was created in partnership with civic engagement organization I Am a Voter, and it was one of the year’s most exciting examples of creativity for a cause.
In lieu of its typical paper cover, New York Magazine has turned its upcoming opening page into something we can all get excited as we head the polls—stickers!
The publication tapped four dozen artists—Shepard Fairey, Barbara Kruger, KAWS, Laurie Simmons, David Hammons and Lorna Simpson to name just a few—to create their own versions of the “I Voted” label. A dozen stickers will appear on four different covers, what the magazine says will give voters a new adornment to wear each day all the way until Election Day.
Artist Credits: Cover 1 (top): Derrick Adams; Katherine Bernhardt; Bisa Butler; Tawny Chatmon; Nancy Chunn; Alfred Conteh; Ashley Dreyfus; Shepard Fairey; Baron von Fancy; Zaria Forman; Julian Gaines; Rico Gatson.
Cover 2 (above): David Hammons; Votan Henriquez; Deborah Kass & Pulp Ink.; KAWS; Christine Sun Kim; Yashua Klos; Barbara Kruger; Adam J. Kurtz; Sean Landers; Glenn Ligon; Yeni Mao; Jennifer Kinon & Bobby C. Martin Jr.
New York Magazine created the stickers in partnership with civic engagement organization I Am a Voter. Along with the covers, 500,000 more stickers will be distributed through various outlets, including retailers like Crate and Barrel and CB2, bookstores and museums including L.A.’s Hammer Museum and New York’s Brooklyn Museum.
To find out more about the artists who created the stickers and their designers, check out New York Magazine’s story on the effort.
Cover 3: Shantell Martin; Shaina McCoy; Julie Mehretu; Duane Michals; Marilyn Minter; Toyin Ojih Odutola; Peter Paid; José Parlá; Adam Pendleton; Stephen Powers; Duke Riley; Deborah Roberts.
Cover 4: Jamila El Sahili; Hiba Schahbaz; Amy Sherald; Cindy Sherman; Devan Shimoyama; Tamara Shopsin; Laurie Simmons; Lorna Simpson; Hank Willis Thomas; Rirkrit Tiravanija; Sam Vernon; Zipeng Zhu.