BET brings its 'Black Canvas' rebrand to striking murals across the country

In June, on the heels of celebrating its 40th anniversary, BET unveiled a fresh new identity, “Black Canvas,” which was designed to carry its brand into the future and showcase how it’s the go-to destination for Black culture and creative expression. It unveiled the new branding at its annual BET Awards, and now, it’s bringing the new look to cities around the world in the form of gorgeous murals created by local artists.

Among those featured are Atlanta-based artist Brandon Sadler (above), Baltimore’s Jay Coleman, Cleveland talents Sano and Vincent Ballentine and Houston's Alex ZU. The campaign also marks the next phase of the rebrand and also includes new logos for BET sub brands such as BET Digital, BET Studios and more. 

BET worked with agencies ICU Arts and Overall Murals to find many of the talented local muralists of color for the push. Together, they curated Black artists who had a personal connection to the neighborhoods in which the murals are featured.

“BET’s Black Canvas introduces a freshness to a brand that has been, and will continue to be, the home for Black audiences and the premiere destination for Black content and expression,” said BET’s Chief Brand Officer Kimberly Paige in a statement. “ It’s incredible to be involved in a project that reimagines BET’s visual identity and invites talented emerging and established artistic visionaries to impact and beautify our communities in a real, high-touch capacity. Representing our brand while empowering these artists through Black art is at the core of BET’s DNA.”