A quirky new film for Bgon, a startup student trading app, follows the story of a young man completely overwhelmed by junk--to the extent that he's literally covered in it.
The three-minute spot, by Canada's Feast Interactive, milks the humor and pathos of the "junkman" hero's ridiculous attempts to do "normal" student stuff --like chat with his girlfriend about her essay crisis, browse books in the library or get into a car with some friends. Finally, the long-suffering and unbelievably patient girlfriend suggests he might want to get rid of "some of this stuff"--and logs onto Bgon. Quickly, buyers are at the door to relieve him of his junk, and he's transformed back into a normal young guy.
Ante Kovac of Alter Ego Films directed and the spot is running on Facebook, Instagram and YouTube.
"At a time when everyone is talking six-second ads, we felt that what a young demo really wants is simply good content they enjoy watching," says Rob Vena, creative director at Feast. It’s not that younger audiences don’t have attention spans, it’s that they don’t want to watch typical advertising. They’re exposed to so much quality content that most advertising just doesn’t engage them. For this project, we had a great client that gave us the freedom to create something new and noteworthy, by leveraging a weird and unusual character to spur curiosity.”