A new campaign from the British Heart Foundation (BHF) is leveraging Spotify to help teach CPR in 15 minutes to anyone, all to the beat of a song they love.

Created via Saatchi & Saatchi London, "Lifesaving Beats" will invite listeners to learn CPR through BHF’s immersive training platform, to the beat of select songs with a consistent rhythm of 100-120bpm.

It builds on a 2012 campaign from the BHF via Grey, that had taught people CPR using the beat of the Bee Gee's "Staying' Alive."  However, the new campaign recognizes that everyone has different tastes in music, and instead lets users choose to learn CPR from other tracks, via its microsite that taps into their Spotify profile.

The idea is backed by a multi-media campaign running across online, social, digital and Spotify display and audio ads, encouraging users to share their experience on their own channels to help spread the word.