Forbes : Billionaires - Eike Batista

A world without moguls.

Published On
May 01, 2012
Billionaires - Eike Batista

Editor's Pick

Ogilvy Brazil recently employed a helicopter for its ambitious efforts to announce the launch Forbes magazine in Brazil. This accompanying series of print ads adds to the fun. It features a series of familiar-looking hairdo's and outfits, minus the well-publicized faces that they frame (Donald Trump, Mark Zuckerberg, Tiger Woods, Richard Branson, Eike Batista and Bill Gates). Accompanying stats, (300 billion fewer photos uploaded a month, or 26 fewer skyscrapers, for example) make the point clear: where would the world be without the accomplishments of these moguls?


May 02, 2012
Brand :
Client :
Agency :
Chief Creative Officer :
Anselmo Ramos
Executive Creative Director/Production :
Fred Saldanha
Executive Creative Director/Production :
Claudio Lima
Creative Director :
Eduardo Marques
Copywriter :
Marcelo Padoca
Art Director :
Fernando Reis
Art Buyer :
Nanci Bonanni
Art Buyer :
Francini Santiago
Advertiser Supervisor :
Antonio Camarotti
Creative Planner :
Kajsa Mclaren
Creative Planner :
Chris Button
Other :
Betania Aragao
Other :
Danilo Maso
Other :
Dante Mennichelli
Photographer :
Ale Catan
Photographer :
Big Studios

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Project Type