Following on from its whimsical TV spot in which cookie jars in a store magically come to life, Milka is promoting its Milka Biscuits with an interactive campaign focusing on the different cookie jar characters.
The campaign, via Wieden & Kennedy Amsterdam, sees the brand releasing five online films about the different cookie jar characters. Viewers are asked to "like" their favorite on Facebook to be entered into a draw to win a real-life version of the jar. The characters are: handsome and fearless mountaineer Anton, an anxious Cookie Time clock, glitz and glamour-loving Fluffy, wise and sweet Grandpa and the always hungry Mama Bear.
The digital campaign is running across more than 20 countries, including Germany, France, Poland, Italy and Spain, with over 3,000 Milka Biscuit jars to be won.