Milka Wants You to Choose Your Favorite Cookie Jar Character
Interactive Campaign Follows Pan-European TV Work by W&K
Editor's Pick
Following on from its whimsical TV spot in which cookie jars in a store magically come to life, Milka is promoting its Milka Biscuits with an interactive campaign focusing on the different cookie jar characters.
The campaign, via Wieden & Kennedy Amsterdam, sees the brand releasing five online films about the different cookie jar characters. Viewers are asked to "like" their favorite on Facebook to be entered into a draw to win a real-life version of the jar. The characters are: handsome and fearless mountaineer Anton, an anxious Cookie Time clock, glitz and glamour-loving Fluffy, wise and sweet Grandpa and the always hungry Mama Bear.
The digital campaign is running across more than 20 countries, including Germany, France, Poland, Italy and Spain, with over 3,000 Milka Biscuit jars to be won.
Credits
- Date
- May 03, 2016
- Brand :
- Milka
- Client :
- Milka
- Agency :
- Wieden & Kennedy-Amsterdam
- Vice President, Marketing Communications and Brand Equity, Global Chocolate Category Team :
- Phil Chapman
- Company :
- Milka
- Global Equity Director :
- Karine Chik
- Europe Marketing Director :
- Ira Shandaryvska
- Base and Equity Marketing Lead :
- Charles-Henri Cassala
- Base and Equity Manager :
- Caroline Baume
- Agency :
- Wieden + Kennedy Amsterdam
- Executive Creative Director :
- Mark Bernath
- Creative Director :
- Szymon Rose
- Creative Director :
- Daniel Schaefer
- Executive Creative Director :
- Eric Quennoy
- Art Director :
- Jordi Luna
- Copywriter :
- Scott Smith
- Head of Broadcast Production :
- Joe Togneri
- Executive Producer :
- Tony Stearns
- Interactive Producer :
- Jen Bernard
- Head of Planning :
- Martin Weigel
- Group Account Director :
- Clare Pickens
- Account Director :
- Eleanor Thodey
- Account Manager/TV :
- Elianne Vermeulen
- Account Manager/Print :
- Yulia Prokhorova
- Communications Planner :
- Josh Chang
- Communications Planner :
- Wes Young
- Studio Artist :
- Noa Redero
- Project Manager :
- Janna Harrington
- Business Affairs :
- Emilie Douque
- Film Production Company :
- Hobby Film
- Director :
- Vesa Manninen
- Director, Photography :
- Franz Lustig
- Executive Producer :
- Tom Rickard
- Producer :
- Anna Bergstrom
- Producer :
- Frederic Rinnan
- Editor :
- Mark Edinoff
- Editor :
- Rachael Spann
- Audio Post :
- Wave London
- Sound Designer/Mixer :
- Aaron Reynolds
- Music Artist :
- Phil Kay
- Music Company :
- Woodwork Music
- Post Production :
- MPC London
- 2D Lead Artist :
- Bill McNamara
- 3D Lead Artist :
- Tim Van Hussen
- Colorist :
- Jean-Clement Soret
- Producer :
- Sophie Hogg
- Photographer :
- Marcus Gaab
Need a credit fix? Contact the Creativity Editors
