U.K. Blood Donation Service Uses Rugby Stars' Blood to Make Ads
Campaign Includes TV Spot Voiced by John Hurt
Sep 20, 2015
As the Rugby World Cup begins, countless U.K. brands are capitalizing on the tournament, with current and ex-rugby stars popping up in ads all over the place. This idea, from the NHS Blood and Transplant service (NHSBT), stands out in that it actually uses blood from rugby players to create ads for the campaign.