Zidane and Ozil Star in a Punchy Soccer Spot for Adidas

Social Media Film Has the Look of a Video Game

Published On
Jan 28, 2016

Editor's Pick

A new soccer-themed social media ad from Adidas has the look of a video game, with a riot of explosions, graphics, punchy music and celebrity players. Players including Mesut Ozil, Dele Alli, Juan Mata, Oscar and Zidane showing off their skills in kickabouts while the message is that ordinary kids can "boss everyone," even superstars. (Some fans have already pointed out that it taps into a popular Vine meme, "thug life.")

Iris Worldwide created the spot and it was directed by Dan Henshaw, a new signing to MPC Creative who has helmed music videos for the likes of Calvin Harris and the Manic Street Preachers.