This 'Christmas pizza' covered in turkey and gravy comes in a carol-singing box

Canadian chain Boston Pizza enlists a choir for a new earworm

Published On
Nov 22, 2019

Editor's Pick

There’s almost no wrong time to eat pizza. It’s a perfect dinner option, great for a quick lunch and hits the spot as a cold breakfast.

But the incongruently-named Canadian pizza chain Boston Pizza is turning their pies into proper fare for the holidays. A new Christmas pizza features turkey, cranberry sauce and gravy. Also cheese, because it’s a pizza.

To get the word out, agency John St. enlisted pizza-crazed carolers. The seven-member choir sings an ingredient list and explains the obvious—that it’s a turkey dinner on a pizza—all to the tune of “Carol of the Bells.”

If that earworm isn’t enough, select customers are also receiving their pizza in a musical pizza box that plays the song when the box is opened.

 

There’s even a Spotify track, for those who can’t get their hands on the box. John St. has a history of embellishing Boston Pizza boxes, turning the little plastic pizza saver into patio furniture and making a grease-stained Ouija board.

Credits

Date
Nov 22, 2019
Client:
Boston Pizza
Agency:
john st-Toronto
SVP Marketing:
Peter Blackwell
Sr Director of Marketing:
Adrian Fuoco
Sr Marketing Manager:
Niels van Oyen
Assistant Marketing Manager:
Gabrielle Herbert
Chief Creative Officer:
Angus Tucker
Executive Creative Director:
Paul Little
Copywriter:
Maddie Rosenberg
Art Director:
Ela Kallonen
Director of Strategic Planning:
Trevor Thomas
Strategist:
Daavi Wong Wolfson
Executive Producer:
Cas Binnington
Producer:
Clare Dietrich
Producer:
Erin Feldman
Team Lead:
Ryan O’Hagan
Account Director:
Caitlin Bourada
Account Executive:
Kelly Brennan
Account Coordinator:
Hailey Stummer
Director:
Matt Dilmore
Production Company:
Suneeva
Executive Producer:
Geoff Cornish
Executive Producer:
Sara Thomas
Line Producer:
Mike Masters
Casting:
Mann Casting
Editorial:
Jon Devries
Editorial:
School Editing
Color:
Clinton Homuth
Color:
Artjail
Online:
Andrew Rolfe
Online:
Fort York VFX
Audio:
Roc Gagliese
Audio:
Adam Damelin
Audio:
Eggplant
Production:
Carolling Box Production
Box Production:
Gas Company
Photography Production:
Gas Company

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Project Type