Guess Which Retailer Is Behind This Vibrant, Eye-Popping Ad (Hint: It's Not Target)

U.K. Chain Hopes to Transform Its Image

Published On
Oct 14, 2014

Editor's Pick

U.K. retailer Argos is hoping to transform its image with this vibrant new TV commercial in which bursts of color and geometric patterns accompany the track "How You Like Me Now?" by The Heavy. The film, created by CHI & Partners and directed by Fleur and Manu via Caviar -- in a style reminiscent of Target's recent work -- also features energetic breakdancers, skateboarders, BMX bikers and more.

Argos has traditionally been known for its low prices and low-overhead retailing format. Its last campaign, also through CHI & Partners, featured a family of aliens.


Oct 14, 2014
Agency :
CHI & Partners-London
Brand :
Client :
Executive Creative Director :
Jonathan Burley
Creative Director :
Jim Bolton
Creative :
Rob Webster
Creative :
Alexei Berwitz
Executive Producer :
David Jones
Producer :
David Jones
Producer :
Paul Fenton
Chief Executive Offier :
Sarah Golding
Chief Strategy Officer :
Neil Goodlad
Creative Planner :
Sarah Clark
Creative Planner :
Josh Roth
Business Director :
Gary Simmons
Account Director :
Charmaine Murray
Account Manager :
Tilly Cooper
Media Planner :
Mark Baschnonga
Media Planner :
Laura Flewitt
Production Company :
Director :
Fleur and Manu
Executive Producer :
Louise Gagan
Producer :
Neil Cray
Production Manager :
Kerry Smart
Director, Photography :
Ross McLennan
Visual Effects :
Visual Effects Producer :
Phil Walley
Visual Effects Supervisor :
Iain Murray
Colorist :
Jean-Clement Soret
Editor :
Tom Lindsay
Audio Producer :
Sound Engineer :
Aaron Reynolds

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