Anheuser-Busch Inbev brand says it will create a special can if #Bud4Utah hashtag gets circulated 84,899 times
Aug 18, 2020
Budweiser is making a pitch to be the official beer of the most sober state in the union. In a new campaign the brew says it will create a special can just for Utah if the #Bud4Utah hashtag gets circulated 84,899 times on Twitter by Sept. 13. That number represents the total square feet of the state. A video by VaynerMedia pushing the effort features a character named Jed lamenting the fact that Utah has an official state fruit (cherries), rock (coal) and flower (sego lily)—but not a beer.
It is the latest attempt by Anheuser-Busch InBev to seize on the state’s action late last year to permit beers as high as 5 percent alcohol-by-volume to be sold at stores. Previously, the cap was 4 percent ABV (or 3.2 percent alcohol-by-weight), meaning anyone looking for stronger beer (deemed “heavy beer”) had to purchase it at state-run liquor stores. In October, Budweiser staged a “funeral” for so-called 3.2 beer in downtown Salt Lake City.