Budweiser wants to be Utah's official state beer

Anheuser-Busch Inbev brand says it will create a special can if #Bud4Utah hashtag gets circulated 84,899 times

Published On
Aug 18, 2020

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Budweiser is making a pitch to be the official beer of the most sober state in the union. In a new campaign the brew says it will create a special can just for Utah if the #Bud4Utah hashtag gets circulated 84,899 times on Twitter by Sept. 13. That number represents the total square feet of the state. A video by VaynerMedia pushing the effort features a character named Jed lamenting the fact that Utah has an official state fruit (cherries), rock (coal) and flower (sego lily)—but not a beer.

It is the latest attempt by Anheuser-Busch InBev to seize on the state’s action late last year to permit beers as high as 5 percent alcohol-by-volume to be sold at stores. Previously, the cap was 4 percent ABV (or 3.2 percent alcohol-by-weight), meaning anyone looking for stronger beer (deemed “heavy beer”) had to purchase it at state-run liquor stores. In October, Budweiser staged a “funeral” for so-called 3.2 beer in downtown Salt Lake City.

The state beer drive is, of course, a marketing stunt. As Thrillist pointed out a few years ago, no state has an official beer. Alabama does have an official liquor (Conecuh Ridge Alabama Fine Whiskey). Of all the official beverages designated by states, that is the only one that will get you buzzed, according to this list from netstate.com. A bunch of states claim milk, according to the list—but only one state calls Kool-Aid it’s official beverage: Nebraska, because that is where it was invented.