Subscribe
Work

Burger King mascot swaps his cape for a Pride flag for Helsinki pride campaign

The Burger King mascot wearing a Pride flag cape. (Burger King Finland / Bob the Robot)
EW
By:
Erika Wheless
June 29, 2023 03:46 PM

Burger King Finland is showing its support for LGBTQ+ consumers this year by wrapping the Burger King mascot in a Pride flag cape.

Featured Stories

TV Upfront
Amazon 2025 upfront pitch—what to know about shoppable TV and sports packages
TV Upfront

Amazon is leaning into sports and bringing its retail arm into shoppable ads.

PH
By:
Parker Herren
Amazon 2025 upfront pitch—what to know about shoppable TV and sports packages
Food & Beverage
Inside McDonald’s global marketing playbook
Food & Beverage
EW
By:
Erika Wheless
Inside McDonald’s global marketing playbook
TV Upfront
Fox upfront flaunts skinny portfolio and pitches new AI tools
TV Upfront
PH
By:
Parker Herren
Fox upfront flaunts skinny portfolio and pitches new AI tools
TV Upfront
NBCU continues its big sports pitch in bid for scarce ad dollars during 2025 upfront
TV Upfront
PH
By:
Parker Herren
NBCU continues its big sports pitch in bid for scarce ad dollars during 2025 upfront

Latest News

TV Upfronts 2025—everything marketers need to know, from tariff impact to dominant themes
PHD hires US chief investment officer from IPG
Harlem Globetrotters hire M+C Saatchi for 100th anniversary brand refresh
Why almost 40% of CMOs plan to make agency budget cuts this year
Staying current is easy with newsletters delivered straight to your inbox.

See More in Work

Authors retell Hinge couples’ love stories for Substack and a hardcover book
Apple Japan made a time-traveling ‘Shot on iPhone’ film with director Hirokazu Kore-eda
Craft Sportswear ad perfectly captures the primal urge to run
Apple’s Mother’s Day spot shows a mom reliving her baby’s first year—in spatial video
Staying current is easy with newsletters delivered straight to your inbox.