What gives people the ultimate power over others in this day and age? It might not be strength, nor even money. According to a new French campaign for Orange, it's TV spoilers.

The telecom brand is promoting its Orange TV fiber broadband package with a series of new spots in which a group of somewhat renegade female friends are able to get away with seemingly whatever they like, just by threatening to reveal the latest plot twist in "The Walking Dead" or similar to those who haven't seen it yet.

That includes making a mess of a cake shop (as seen here), kicking a bunch of men out of a meeting room and forcing a DJ to put on the music they want to hear in a nightclub.

Martin Kalina of Big directed, for Publicis Conseil.