Cam Newton is everywhere at the moment, at the start of the new NFL season. As well as battling a forest in a symbolic spot for Under Armour, here, in an ad for Gatorade, the Carolina Panthers player is reflecting on his bad end to last season and rebooting for a new one. Set to the classic gospel song "This Little Light of Mine," the spot includes some fairly harsh commentary about Newton from last year's Super Bowl defeat by the Denver Broncos but ends on a note of hope as he gets a new haircut, suit and a fresh start. (Sadly, the Broncos defeated the Panthers last night in their rematch, as the spot aired.)

Steve Trout at NFL Films directed, for TBWA/Chiat/Day Los Angeles.