You Can Only Open This Molson Beer Fridge If You Know the Words to 'O Canada'
In Time for Canada Day, Rethink Gets Patriotic
Jun 24, 2014
Molson and Rethink get really, really Canadian again, with a new stunt. This time, just in time for Canada Day, the agency has created a fridge that only opens if you sing the Canadian National Anthem. No flubbing allowed -- if you mess up the lyrics, the fridge buzzes.
Previously, the team created a beer fridge that could only be opened when a Canadian passport was scanned.