You Can Only Open This Molson Beer Fridge If You Know the Words to 'O Canada'

In Time for Canada Day, Rethink Gets Patriotic

Published On
Jun 24, 2014

Editor's Pick

Molson and Rethink get really, really Canadian again, with a new stunt. This time, just in time for Canada Day, the agency has created a fridge that only opens if you sing the Canadian National Anthem. No flubbing allowed -- if you mess up the lyrics, the fridge buzzes.

Previously, the team created a beer fridge that could only be opened when a Canadian passport was scanned.

Credits

Date
Jun 24, 2014
Brand:
Molson Canadian
Client:
Molson Canadian
Agency:
Rethink
Creative Director:
Aaron Starkman
Creative Director:
Chris Staples
Creative Director:
Dre Labre
Creative Director:
Ian Grais
Associate Creative Director:
Mark Scott
Writer:
Aaron Starkman
Writer:
Mike Dubrick
Art Director:
Mark Scott
Art Director:
Joel Holtby
Agency Producer:
Monika Ghobrial
Director:
Jesse Blight
Director:
Janek Lowe
Director, Photography:
Jesse Blight
Editor:
Gerrit Van Dyke
Account Director:
Lynn Summers
Client:
Jeff Harrop
Client:
Chris Blackburn
Client:
Darren Quinton
Client:
Sadie McCann

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Project Type