SZA, Radkey and All the Other Artists in MasterCard's Music Video Have Overcome Adversity
Pre-Grammys Film Is Part of New 'Start Something Priceless' Campaign
Editor's Pick
Just ahead of the Grammys, MasterCard focuses on musicians who have overcome adversity in a new effort taglined "Start Something Priceless," an extension of its long-running "Priceless" campaign.
"Start Something Priceless" will shine a light on how passions like music and sports can help people overcome personal challenges and confront bias to pursue their dreams and transform adversity into strength.
As part of it, the brand and agency McCann have created a music video featuring musicians who have triumphed over adversity to succeed. They include SZA, The Tracks, Radkey, Victoria Canal, William Prince, Noe Socha and Ruby Ibarra. Some have overcome a disability, such as Noe Socha who is blind, or Canal who is missing a hand, while others have overcome prejudice, such as Radkey who are a black rock group.
The wider campaign "Start Something Priceless" will encourage people to take a first step in pursuit of their chosen passion or purpose, and turn small moments into amazing memories. Following the Grammys, it will involve more of MasterCard's sponsored events including the BRIT Awards, UEFA Champions League, Rugby World Cup, Australian Open, Cannes Film Festival and the Arnold Palmer Invitational, as well as through its programs with The World Food Programme and Stand Up To Cancer.
To make it easier for people to donate to charity, as part of the campaign MasterCard has installed interactive donation billboards around Paris that allow passers-by to donate a week of school meals for one euro via contactless payments, simply by holding up their phone or card.
Credits
- Date
- Jan 23, 2018
- Brand :
- MasterCard
- Client :
- MasterCard
- Chief Creative Officer :
- Joyce King Thomas
- Managing Director :
- Nicolas Guzman
- Chief Production Officer :
- Nathy Aviram
- Business Affairs Director :
- Danielle Korn
- Executive Creative Director :
- Pete Jones
- Executive Creative Director :
- Joel Rodriguez
- Associate Creative Director :
- Will Gardner
- Associate Creative Director :
- Joel Lundblad
- Senior Vice President/Executive Producer :
- Dave Herman
- Senior Vice President, Director, Talent Partnerships :
- Kimberly Kress
- Music Producer :
- Dan Gross
- Business Manager Music :
- Sam Belkin
- Business Manager :
- Ken Krausgill
- Senior Vice President, Group Account Director :
- Shaheen Salimi
- Vice President, Account Director :
- Jesse Lunenfeld
- Account Supervisor :
- Zach Chernes
- Social Account Supervisor :
- Rachael Fogel
- Director, Campaign, TVC and Music Video :
- Jake Nava
- Director Documentary :
- Natalie Johns
- Executive Producer :
- Liz Silver
- Executive Producer :
- Luke Thornton
- Executive Producer :
- Jannie McInnes
- Producer TVC and Music Video :
- Benedict Cooper
- Producer Documentary :
- Chris Lettley
- Production Supervisor TVC and Music Video :
- Mark Elliot
- Production Supervisor Documentary :
- Nick Stergiou
- Director, Photography TVC and Music Video :
- Mathieu Plainfossé
- Director, Photography Documentary :
- Adrien Bertolle
- Editorial Company :
- Cut + Run
- Editor :
- Gary Knight
- Editor :
- Adam Bazadona
- Assistant Editor :
- James Donahue
- Senior Producer :
- Marcia Wigley
- Flame Company :
- Jogger
- Flame Artist :
- Joseph Grosso
- Flame Assistant :
- Matt Dolven
- Flame Producer :
- Yoko Lytle
- Mix Company :
- Heard City
- Mixer :
- Keith Reynaud
- Mixer :
- Philip Loeb
- Producer :
- Jackie James
- Producer :
- Sasha Awn
- Color :
- CO3
- Colorist :
- Jaime O'Bradovich
- Producer :
- Kate Aspell
- Agency :
- McCann
- Senior Vice President, Executive Music Producer :
- Eric David Johnson
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