McCafe Baristas Get Their Own Directors' Commentaries in Toronto Film Festival Campaign
Spots by Cossette Mark Festival Sponsorship
Editor's Pick
McDonald's McCafé is the official coffee sponsor of the Toronto International Film Festival, and to mark it, it's made some films in which McCafé staff get to narrate the coffee-making process as if they were movie directors.
Created by Cossette, the campaign includes a spot seen here, in which an employee gives his commentary on making a cappucino in film-noir style ("I wanted to express an understated bliss, foreshadowing the role of...the cappucino"). Another ad sees a perky barista explain how she made French vanilla lattes for a dating couple, in the style of a director describing her latest romantic comedy.
The spots end with the words "Really into coffee and film." They will run on YouTube as long-form content and pre-roll, while shorter versions of the filmic scenes will be featured on Facebook and Instagram for the duration of the festival, until September 17. The director was Taso Alexander at Skin & Bones.
Meanwhile, in the U.S., McDonald's recently debuted this ad for McCafé drinks, in which a mom plays a "director," of sorts.
Credits
- Date
- Sep 05, 2017
- Brand :
- McCaf
- Client :
- McCaf
- Agency :
- Cossette-Toronto
- Chief Creative Officer :
- Peter Ignazi
- Chief Creative Officer :
- Carlos Moreno
- Group Creative Director :
- Ed Morris
- Creative Director :
- Jonathan Careless
- Creative Director :
- Troy McGuinness
- Senior Art Director :
- Andrew Bernardi
- Senior Copywriter :
- Lee Cristiano
- Agency Producer :
- Tony DeSousa
- Vice President, Strategy :
- Scott McKay
- Content Strategist :
- Carly Miller
- Account Executive :
- Dane Armstrong
- Account Supervisor :
- Nicole Bakker
- Group Account Director :
- Geoff Wilton
- Senior Vice President, Managing Director :
- Kathy McGuire
- Production and Editorial House :
- Skin & Bones
- Executive Producer :
- Dan Ford
- Line Producer :
- Luke Bryant
- Post Producer :
- Tanja Harney
- Director :
- Taso Alexander
- Director, Photography :
- Barry Parrell
- Editor :
- Mitch Finn
- Audio House :
- Pirate Audio
- Audio Mixer :
- Joanne Uyeyama
- Track Director :
- Tom Eymundson
- Color Transfer and Online :
- The Vanity
- Colorist :
- Andrew Exworth
- Flame Artist :
- Michael Mederios
- Online Producer :
- Kayla Baxter
- Casting House :
- Mann Casting
- Casting Director :
- Steven Mann
- Senior Marketing Manager :
- Chuck Coolen
- Regional Marketing Supervisor :
- Andrew Mumford
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