Cat who’s too cool for the holidays wrecks a caroling special in comical Temptations ad
Does your feline hate schmaltzy seasonal traditions? Reward them with Creamy Purrrr-ée treats
Editor's Pick
Lightly subverting tradition has been a theme of this year’s holidays ads, and here’s the latest amusing example—a spot for Temptations cat treats in which a cheesy TV caroling special gets interrupted by an off-key feline.
The brand has been running ads from adam&eveDDB lately under the “Cats Lose Their Cool” platform, which leans into felines’ propensity for not giving a shit—that is, until Temptations treats come along, which tend to break the resistance of even the toughest cat.
This new spot, directed by Jeff Low, sees a cat supremely unimpressed by the holidays, including a rendition of “Deck the Halls” by fictional ’70s-style singing duo the Armstrong Sisters. Soon, the cat obnoxiously jumps up to the piano and engages in some unwelcome accompaniment.
At the end, the sisters force the animal into holiday compliance with help from Temptations’ Creamy Purrrr-ée treats. It’s even wearing a little red Santa cape as it greedily laps the stuff up. This will, of course, only reinforce the piano behavior—cats always win in the end.
The spot will run on TV as a :15 through Christmas Eve.
“Every cat thinks they’re too cool to partake in holiday fun, but we know that cool exterior will crumble in the face of Temptations Creamy Purrer-ée,” said Richard Brim, chief creative officer of adam&eveDDB. “Our new campaign is a fitting addition to the ‘Cats Lose Their Cool’ platform—a funny, nostalgic, festive spot to prove just how irresistible Temptations treats are to our feline friends.”
Credits
- Date
- Nov 15, 2023
- Client :
- Temptations
- Agency :
- adam&eveDDB
- Vice President Marketing NA :
- Jean-Paul Jansen
- Brand Director :
- Edwin Padilla
- Brand Associate Director :
- Ellora Esbrook
- Senior Associate Brand Manager :
- Annie Pulizzi
- Chief Creative Officer :
- Richard Brim
- Creative :
- Ben Robinson
- Creative :
- Mike Whiteside
- Creative Director :
- Colin Booth
- Creative Director :
- Ben Stilitz
- Producer :
- Jess Middleton
- Executive Strategy Director :
- Nick Hirst
- Planning Director :
- Lisa Stoney
- Senior Planner :
- Alice Wagner
- Junior Planner :
- Lucy Wilson
- Senior Project Manager :
- Becky Faloju
- Group Managing Director :
- Miranda Hipwell
- Business Director :
- Skye Stoppani
- Account Director :
- Kathryn Armstrong
- Account Manager :
- Alexandra Burchett
- Account Executive :
- Pia Bhatt
- Executive Content Director :
- Jess Taylor
- Social Director :
- Phoebe Wright
- Social Creative :
- Judith Tulkens
- Print Producer :
- Jaki-Jo Hannan
- Senior Business Affairs Manager :
- Layla Husted
- Director :
- Jeff Low
- Producer :
- Tom Ford
- DOP :
- Rob Hardy
- VFX Supervisor :
- Miguel Wratten
- VFX :
- Ollie Ramsey
- Producer :
- Jo Gutteridge
- Producer :
- Sian Jenkins
- Sound :
- Factory Sound
- Sound Designer :
- Jon Clarke
- Producer :
- Beth Massey
- Vice President Client Experience :
- Meg Zych
- Account Director Client Experience :
- Samantha Barron
- Account Director Client Experience :
- Taylor Masura
- Senior Manager Client Experience :
- Madison Miller
- Manager Media Relations :
- Afton Thompson-Witt
- Senior Associate Media Relations :
- Jaime Castile
- Media :
- Mediacom
- Media Director Planning :
- Melanie Sayed
- Media Planner :
- Ella Farruggia
- Media Planning Supervisor :
- Faith Torppey
- Associate Media Director :
- Shawn Stewart
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