K-Swiss : CEO Kenny Powers

Kenny Powers is back, and he's running just about everything, in the latest installment of the Tubes campaign for KSwiss, out of 72andSunny and directed by Caviar's Jody Hill. Here he takes on the role of K-Swiss CEO, enlisting some star athletes to help him steer the company and the world. The campaign also includes a digital component that lets shoppers use their mobile phone and Microsoft tags to access "secret content" as well as R-rated Powers performances on > mfceo-u >> ncensored?playlist=featured_videos" class="body" target="_blank">Funny or Dieand Facebook. Check out the Behind the Scenes here.

K-Swiss : CEO Kenny Powers

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