This charity placed the empty rooms of road accident victims on Booking.com

Belgium’s Parents of Road Victims and Happiness Brussels drew attention to dangerous driving over the holidays

Published On
Jan 07, 2022

Editor's Pick

Belgian charity Parents of Road Victims drew attention to dangerous driving over the holiday season by capturing the attention of those booking accommodations online.

In a campaign by Happiness Brussels, the organization listed the empty rooms of young road victims, including Stan, Theo and Sofie (below) on Booking.com. While they weren’t available to rent, the listings told the story of the victims and also poignantly explained how their parents had kept their rooms unchanged. The listings also led viewers to the campaign website, where they could view a documentary film, seen here, featuring Stan's parents talking about their deceased son.

"When parents lose a child in a road accident, they often leave their bedroom the way it was the day their child left for the last time,” commented Philippe Fass, creative director at Happiness Brussels, in a statement. “It is one of the most tangible memories parents can have. The unchanged nature of the room means they can still feel the presence of their child. Now that many people will be traveling on holiday, we are putting some of these rooms on Booking.com as a symbolic act to make the link between traveling, booking rooms and driving carefully."

The initiative follows previous work by Happiness for the charity, including a campaign last year that showed the dangers of making video calls when driving by using the familiar icons of people's initials to spell out the names of victims. 

 

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Credits

Date
Jan 07, 2022
Client :
Parents of Road Victims
Agency :
Happiness FCB
Managing Director :
Koen van Wonterghem
Coordinator :
Sara Sweeck
Coordinator :
Annita Van Gucht
Executive Creative Management :
Karen Corrigan
Chief Creative Officer :
Geoffrey Hantson
Creative Director :
Philippe Fass
Managing Director :
Hans Smets
Account Executive :
Zeno Stevens
Concept Provider/Photographer :
Stephane Opdenbosch
Concept Provider :
Catherine Hermans
Content Director :
Wesley Roeland
Connectivity Planner :
Elise Van Craen
Director/Editor :
Bart Callaerts
DOP :
Bram Van Roy
Head of Production :
Bart Vande Maele
Producer :
Dominique van Doormaal
Producer :
Arthur De Wachter
Head of Design :
Dries Lauwers
Designer :
Samuel Otterspoor
Designer :
Lore Snauwaert
Designer :
Lore Snauwaert
Designer :
Romy Styleman
Copywriter :
Dee Verwaetermeulen
Head of Digital :
Joni Allaert
Head of Technology :
Thomas Colliers
Digital Account Manager :
Gertjan Verbruggen

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