Old Spice : Charmin

Make room for power!

Published On
Feb 01, 2012

Editor's Pick

Old Spice is too powerful for its own good, or at least for Procter & Gamble's own good. Odor blocker spokes-muscles Terry Crews carves out new space for the male body spray, in a pair of spots out of Wieden + Kennedy Portland, the first ever co-branded ads featuring Old Spice, and fellow P&G brands Bounce and Charmin. The team recruited Tim Heidecker and Eric Wareheim of Tim and Eric fame to direct. The films have been released on Old Spice's Facebook page and YouTube channel and will launch on broadcast February 6.


Feb 02, 2012
Brand :
Old Spice
Client :
Old Spice
Agency :
Wieden & Kennedy-Portland
Director :
Tim Heidecker
Director :
Eric Wareheim
Creative Director :
Craig Allen
Creative Director :
Jason Bagley
Copywriter :
Andy Laugenour
Copywriter :
Nathaniel Lawlor
Art Director :
Croix Gagnon
Senior Producer :
Lindsay Reed
Producer Assistant :
Dale Nicholls
Executive Creative Director :
Mark Fitzloff
Executive Creative Director :
Susan Hoffman
Executive Agency Producer :
Ben Grylewicz
Production Company :
Absolutely Productions
Executive Producer :
Dave Kneebone
Line Producer :
Joshua Cohen
Director, Photography :
Eli Born
Editorial Company :
Absolutely Productions
Editor/Visual Effects :
Michael Giambra
Visual Effects :
Eric Notarnicola
Post Producer :
Joshua Cohen
Post Executive Producer :
David Kneebone
Visual Effects Company :
The Mill - LA
Visual Effects Supervisor :
Phil Crowe
Head of Production/Visual Effects Producer :
Arielle Davis
Flame Artist :
Chris Knight
Flame Artist :
Tim Bird
Flame Assistant :
Robert Murdoch
Telecine Producer :
LaRue Anderson
Colorist :
Adam Scott
Sound Designer :
Michael Giambra
Sound Designer :
Rohan Young
Mix Company :
Mixer :
Rohan Young
Producer :
Jessica Locke

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Project Type