Old Spice : Charmin
Make room for power!
Published On
Feb 01, 2012
Editor's Pick
Old Spice is too powerful for its own good, or at least for Procter & Gamble's own good. Odor blocker spokes-muscles Terry Crews carves out new space for the male body spray, in a pair of spots out of Wieden + Kennedy Portland, the first ever co-branded ads featuring Old Spice, and fellow P&G brands Bounce and Charmin. The team recruited Tim Heidecker and Eric Wareheim of Tim and Eric fame to direct. The films have been released on Old Spice's Facebook page and YouTube channel and will launch on broadcast February 6.
Credits
- Date
- Feb 02, 2012
- Brand:
- Old Spice
- Client:
- Old Spice
- Agency:
- Wieden & Kennedy-Portland
- Director:
- Tim Heidecker
- Director:
- Eric Wareheim
- Creative Director:
- Craig Allen
- Creative Director:
- Jason Bagley
- Copywriter:
- Andy Laugenour
- Copywriter:
- Nathaniel Lawlor
- Art Director:
- Croix Gagnon
- Senior Producer:
- Lindsay Reed
- Producer Assistant:
- Dale Nicholls
- Executive Creative Director:
- Mark Fitzloff
- Executive Creative Director:
- Susan Hoffman
- Executive Agency Producer:
- Ben Grylewicz
- Production Company:
- Absolutely Productions
- Executive Producer:
- Dave Kneebone
- Line Producer:
- Joshua Cohen
- Director, Photography:
- Eli Born
- Editorial Company:
- Absolutely Productions
- Editor/Visual Effects:
- Michael Giambra
- Visual Effects:
- Eric Notarnicola
- Post Producer:
- Joshua Cohen
- Post Executive Producer:
- David Kneebone
- Visual Effects Company:
- The Mill - LA
- Visual Effects Supervisor:
- Phil Crowe
- Head of Production/Visual Effects Producer:
- Arielle Davis
- Flame Artist:
- Chris Knight
- Flame Artist:
- Tim Bird
- Flame Assistant:
- Robert Murdoch
- Telecine Producer:
- LaRue Anderson
- Colorist:
- Adam Scott
- Sound Designer:
- Michael Giambra
- Sound Designer:
- Rohan Young
- Mix Company:
- Lime
- Mixer:
- Rohan Young
- Producer:
- Jessica Locke
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