Chase Travel channels travel inspo in a campaign for its new hub

‘Where Travelers Go’ features vignettes of different global destinations with experiences for every kind of traveler

Published On
Mar 26, 2024
Three happy female travelers walking past outdoor food vendors.

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Every traveler is different. You might be the kind who likes to maximize your time and explore, or the foodie who spends all your time in new restaurants. You might enjoy more of the nightlife in new locations, or prefer to just lounge on a beach. 

Perhaps, depending on your mood and the destination, you are the kind of traveler who fluctuates among all three, and are just happy to be going somewhere. 

Whatever your travel style, Chase Travel has something for you. That’s the message behind its first national multimedia campaign, “Where Travelers Go,” created by agency SPCSHP (formerly Big Spaceship).

Unveiled on Monday, “Where Travelers Go” reflects the modern traveling experience, featuring a 30-second hero spot spotlighting authentic “street eat” night markets and “locals only” salsa clubs to other well-planned experiences and spontaneous discoveries.

Vignettes of snorkelers swimming in the ocean, travelers experiencing a local parade, a woman observing the weaving of a rug, friends eating native food from local street vendors, and more are stitched together as a Chase Travel search bar hovers in the foreground. Phrases such as “open seas,” “street eats,” “local eats” and “where to?” are typed into the search, as the spot reveals the reimagined Chase Travel in-app hub.   

 

A second, 15-second spot highlights foodies and the trove of good eats that can be found on the new chasetravel.com website. 

 

The campaign aims to educate Chase Sapphire card members about the discovery resources available directly through Chase’s hub and position Chase as a tool not only for booking travel with rewards but finding inspiration for more travel, Wendy Vividor, chief marketing officer of Chase Travel, told Ad Age. She also hopes it will attract new customers to become Chase Sapphire Preferred or Chase Sapphire Reserve cardmembers. 

“As you look at our targets, it’s really those cardmembers that have travel as part of their DNA—those audiences that are the go-to among their friends in terms of travel advice, or those that, while they're on one trip, are thinking about their next trip,” she said. 

The campaign follows Chase Travel’s official website launch last Friday (March 22), along with a new Instagram page. It also builds on Chase’s new offers for travel cardmembers and exclusive supplier partnerships including: The Edit by Chase Travel, where Chase Sapphire Reserve cardmembers can enjoy exclusive benefits at select hotels around the world while earning rewards from both the hotel and Chase Travel; bonus points (up to 8,000 points) for cardmembers booking 2024 travel; Southwest Airlines fares directly on chasetravel.com; and exclusive cruise benefits including onboard credits, package upgrades, private transfers and more through Voyages by Chase Travel.

Chase has been working to grow its Travel offering for the last several years, after JPMorgan Chase acquired The Infatuation in 2021. Since then, the company has hired editorial travel experts to help grow its editorial and recommendations content, including Zach Honig, executive director of content for Chase Travel, and Hillary Reinsberg, head of content for Chase Travel, Dining and Shopping. Reinsberg previously served as Infatuation’s editor-in-chief. 

The aim is to make trip planning and inspiration easier for cardmembers, including finding out the best perks at certain hotel properties or the best things to do in certain locations.

In addition to the video spots, which will run online, “Where Travelers Go” includes billboards in Times Square and social media assets. The campaign will run through the third quarter and will include more creative that reflects different travel styles, Vividor said.

 

Digital_out_of_home_billboard_in_Times_Square_of_Chase_Travel’s_campaign

Credits

Date
Mar 26, 2024
Client :
Chase
Agency :
SPCSHP
Chief Brand Officer :
Leanne Fremar
Managing Director Brand :
Kristin Faucher
Managing Director Brand :
Jeffrey Pilarcik
Executive Director Brand :
Michael Mathew
Executive Creative Director :
Amee Shah
Creative Director :
Chris Keller
Vice President Brand :
Allie Baum
Chief Marketing Officer :
Wendy Vividor
Executive Director :
Michelle Ogle
Vice President Brand Marketing :
Kimberly Rabin
Vice President Brand Marketing :
Robert Corea
Chief Creative Officer :
Cedric Devitt
Executive Creative Director :
Steve Street
Group Creative Director :
Mike Lee
Creative Director :
Kristen Kriisa
Senior Copywriter :
Megan Williamson
Senior Art Director :
Sayako Minami
Associate Design Director :
Cole Spiess
VP Production :
Jordan Makow
Group Production Director :
Kristopher Kowal
Executive Producer :
Shelley Russell
Senior Producer :
Lauren Weber
Producer :
Shawn Davis
VP Account Management :
Jordan Middendorf
Account Director :
Brian Ivory
Account Supervisor :
Mitchell Savin
Senior Account Manager :
Alejandro Guzman
VP Strategy :
Alessandra Pinho
Director :
Marie Schuller
Cinematographer :
Neus Olle
Executive Producer :
Matilde Ramos Pinto
Producer :
Sophie Brooks
Wardrobe Stylist :
Celia Arias
Executive Producer :
Laura Diez
Producer :
Natalia Vargas
Still Photographer :
Michael Truck
Photographer Representation :
Patrick O'Brien
Agency Producer :
Nicole Watson

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