Check out this new set of ‘Admojis,’ emojis for advertising people

Once little more than stacked punctuation marks, emojis have evolved into complex and colorful icons used to express nearly every emotion and action under the sun. And in the process, they’ve exploded in popularity—and in number, with Apple’s iOS alone offering more than 3,600 of them to choose from, if you count all available variations. But this week, independent New York-based agency Anchor Worldwide is adding about 50 new options to the vast emoji world, all of which are aimed at one specific demographic: advertising industry professionals. The new series of “Admojis” takes a humorously imaginative approach to a diverse range of topics and phrases that are likely all too relatable to agency folks. Among the bite-sized graphics, developed in-house by Anchor, are a lion’s head on a tin can label (for “At Cannes. You’re not”); a mystic orb atop a shrugging person’s shoulders (“What will the client think?”); and a half-goat, half-fish creature (“Can we combine the two concepts?”), among dozens of others. “The idea for this ‘Admoji’ project started in our weekly creative meeting but then really got steam when we opened it up to everyone at the agency. Because this project really is for everyone in this business,” said Aaron Sedlak, Anchor’s chief creative officer. Launched Tuesday evening with a custom video, the clever design project is meant to both foster a sense of community within the advertising world and give creatives a lighthearted way to blow off steam. But Anchor is far from done with its “Admojis.” “Our hope is that we can truly crowdsource a massive ‘Admoji’ set made by all of us,” Sedlak said. Anchor will revisit the project in the future, after colleagues and peers from around the world contribute their own ideas for “Admojis”—to share the updated collection of icons that will then be released to the public. (You can add your creations to the comments on this LinkedIn post, or share in social with #Admojis.) If you’re not a software developer or graphic designer, fear not: a number of online tools, such as Google’s newly launched Emoji Kitchen mashup hub, now exist that can allow people of any skill level to develop “Admojis” of their own.

Check out this new set of ‘Admojis,’ emojis for advertising people

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