Pepsi Max : Check Out -- Super Bowl XLVI

The Cola Wars are back on.

Published On
Jan 29, 2012

Editor's Pick

PepsiMax's commercial for the Super Bowl makes a cute, playful jab at Coke Zero. The competitor's deliveryman tries to buy a PepsiMax and make a quick getaway -- but things don't go quite as planned. Joe Pytka directs this fun, cringe-inducing crowd-pleaser and Sugarlands Jennifer Nettles was tapped to record a country ballad for the spot.

Credits

Date
Jan 30, 2012
Brand :
Pepsi Max
Client :
Pepsi Max
Agency :
TBWA/Chiat/Day
Chief Creative Officer :
Rob Schwartz
Group Creative Director :
Brett Craig
Creative Director :
Marlon Hernandez
Art Director :
Kristina Krkljus
Copywriter :
Armando Samuels
Executive Producer :
Mila Davis
Producer :
Lacy Plunk
Production Company :
Pytka
Director :
Joe Pytka
Director, Photography :
Joe Pytka
Executive Producer :
Tara Fitzpatrick
Producer :
Vincent Joliet
Editorial Company :
Whitehouse LA
Editor :
John Smith
Executive Producer :
Sue Dawson
Producer :
Joni Williamson
Assistant Editor :
Hilary Ruggiano
Assistant Editor :
Zach Vandik
Assistant Editor :
Shane Reid
Post/Effects :
Quiet Man
Visual Effects Artist :
Johnnie Semerad
Visual Effects Artist :
NicSeressin
Executive Producer :
Carey Gattyan
Producer :
Jess Pierik
Audio Post Company :
Play Sound
Mixer :
John Bolen
Producer :
Lauren Cascio

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Project Type