Pepsi Max : Check Out -- Super Bowl XLVI

The Cola Wars are back on.

Published On

Jan 29, 2012

Editor's Pick

PepsiMax's commercial for the Super Bowl makes a cute, playful jab at Coke Zero. The competitor's deliveryman tries to buy a PepsiMax and make a quick getaway -- but things don't go quite as planned. Joe Pytka directs this fun, cringe-inducing crowd-pleaser and Sugarlands Jennifer Nettles was tapped to record a country ballad for the spot.

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Credits

Date: Jan 30, 2012

Brand :: Pepsi Max

Client :: Pepsi Max

Agency :: TBWA/Chiat/Day

Chief Creative Officer :: Rob Schwartz

Group Creative Director :: Brett Craig

Creative Director :: Marlon Hernandez

Art Director :: Kristina Krkljus

Copywriter :: Armando Samuels

Executive Producer :: Mila Davis

Producer :: Lacy Plunk

Production Company :: Pytka

Director :: Joe Pytka

Director, Photography :: Joe Pytka

Executive Producer :: Tara Fitzpatrick

Producer :: Vincent Joliet

Editorial Company :: Whitehouse LA

Editor :: John Smith

Executive Producer :: Sue Dawson

Producer :: Joni Williamson

Assistant Editor :: Hilary Ruggiano

Assistant Editor :: Zach Vandik

Assistant Editor :: Shane Reid

Post/Effects :: Quiet Man

Visual Effects Artist :: Johnnie Semerad

Visual Effects Artist :: NicSeressin

Executive Producer :: Carey Gattyan

Producer :: Jess Pierik

Audio Post Company :: Play Sound

Mixer :: John Bolen

Producer :: Lauren Cascio

Need a credit fix? Contact the Creativity Editors

Project Type

Video