Chef Daniel Boulud endorses Betty Booze sparkling cocktails—see his ad with Blake Lively

Betty Booze, the spiked seltzer brand launched by Blake Lively last year as an extension of her Betty Buzz sparkling sodas, has gotten the stamp of approval from a heavyweight in the restaurant world—chef Daniel Boulud. The pair appear together in a playful spot (above) that rolled out Wednesday on Lively’s Instagram. Created by Maximum Effort and shot in Boulud’s Restaurant Daniel in New York, it features Lively working in the kitchen on a special creation for Boulud, which sends him into a state of euphoria. Under the partnership, Betty Booze and Betty Buzz will be available at Bould’s properties including Jōji Box, Épicerie and the Blue Box Café. In addition, Lively will curate an Omakase Tasting Box at Jōji Box, the premium sushi takeout restaurant Boulud opened with George Ruan. Also see: Blake Lively’s Betty Buzz order on Amazon is lost in translation “I am a fan, a student, a customer, a believer of all things chef Daniel Boulud. To partner with him across his marketplaces and restaurants is a huge moment for me personally, as well as for Betty Buzz and Betty Booze,” said Lively. “To have chef Boulud, a man known for only the best quality, supporting Betty Buzz and Betty Booze, well, it doesn’t get any better than that endorsement.” “Blake’s commitment to high-quality ingredients, natural understanding of flavor, and respect for craftsmanship, to create drinks that are so authentically her, are what makes this partnership such an organic fit for our casual dining,” said Boulud. Boulud’s involvement comes as Betty Booze has launched two new flavors and a Tequila Variety pack. It has also secured national distribution through Southern Glazer’s. Popular Creativity stories from Ad Age: Sign up for our daily Creativity newsletter to see the best stories of the day.

Chef Daniel Boulud endorses Betty Booze sparkling cocktails—see his ad with Blake Lively

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