A man goes way too far with his DNA gift in this offbeat Christmas ad

Campaign by Uncommon for water bottle brand Chilly's centers on gifting 'responsibly'

Published On
Dec 10, 2019

Editor's Pick

U.K. reusable water bottle brand Chilly's has a Christmas campaign this year, and in line with its environmental benefits, it's all about gifting "responsibly."

Agency Uncommon has taken this in a comedic direction with an understated comedic ad, in which a man goes way too extreme when trying to get his father-in-law a thoughtful gift. In an attempt to indulge Dad's love of family history, he stole some DNA (by way of seducing "Grandma Besty"), tested it in an underground lab, found a match and went to great lengths to track down a long lost family member in France. "Don't overthink it this Christmas. Gift responsibly," goes the tagline.

The spot was helmed by comedy veteran Aaron Stoller of Biscuit, with pitch-perfect facial expressions from the nervous son-in-law and bewildered parents (and particularly Grandma Betsy).

As well as the TV ad, which is running during primetime shows like "Gogglebox," there's a print and outdoor campaign featuring other examples of extravagant overthought gifts, from a cake made out of someone’s breast milk to an ASMR mixtape of someone’s overheard crying in the toilet.

The campaign is the first for the 10-year-old brand from Uncommon. “When choosing our first creative agency we were really looking for partners who could deliver campaigns and ideas that will work on a global scale, but without the large agency feel," said James Butterfield, founder and managing director of Chilly’s, in a statement. "Uncommon is such a good fit for us as they are still at the beginning of their journey, and looking to make really game changing work."



Dec 10, 2019
Client :
Agency :
Production Company :
Biscuit Filmworks
Media Buying TV and Press :
The Specialist Works
Media buying OOH :
JK&K Global
Director :
Aaron Stoller
MD/Exec Producer :
Rupert Reynolds-MacLean
Head of Production/Producer :
Samantha Chitty
Director of Photography :
Jakob Ihre
Production Designer :
Sarah Jenneson
Editor :
Jonnie Scarlett
Edit :
The Quarry
Post Production :
The Mill
Audio Post Production :
Print Photographer :
Van Santen & Bolleurs

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