The Hungry Kids in These PSAs Aren't From a Third World Country

Great Nations Eat Campaign Reminds Americans of Food Poverty on July Fourth

Published On
Jun 30, 2015

Editor's Pick

From the plaintive music, and the wistful look of the kids in these ads, you'd think they were a PSA about starving children in a third world country. But that's exactly the point, as the viewer realizes with a jolt that they're about kids in America.

The Great Nations Eat campaign, by BBH New York, was created for national anti-hunger organization Share Our Strength and includes executions in which representatives of Germany, Slovenia and here, China, describe how children in America are living in hunger. All the spots end by pointing out that the U.S. is behind these countries in terms of food poverty.

They were created to coincide with Fourth of July, when Americans are thinking about food, and also include a spot that reminds Americans that they put a man on the moon, so feeding people "shouldn't be rocket science."

Credits

Date
Jun 30, 2015
Brand:
Great Nations Eat
Client:
Great Nations Eat
Chairperson:
John Patroulis
Chief Creative Officer:
Ari Weiss
Executive Creative Director:
Gerard Caputo
Group Creative Director:
Paul Kamzelas
Copywriter:
Amanda Brencys
Art Director:
Brianna Lohr
Design:
Bruno Borges
Design:
Crissy Fetcher
Business Lead:
Alicia Kennedy
Comms Strategist:
Megan Prior
Director, Strategy:
Kendra Salvatore
Head of Production and Technology:
Carey Head
Senior Content Producer:
Abbie Noon
Producer:
Chad Utsch
Integrated Producer:
Simon Joseph
Senior Print Producer:
LeighAnn Dykes
Director:
Jeff Low
Editor:
Rock Paper Scissors
Post Effects:
The Mill
Agency:
Bartle Bogle Hegarty-New York
Art Director:
Diego Fonseca
Production Company:
Biscuit Filmworks
Executive Producer:
Colleen O'Donnell
Managing Director:
Shawn Lacy
Copywriter:
Laura Holmes

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